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From Football to Phonics: A Winning Game Plan for K-8 Literacy

Thursday, April 4, 2024 @ 3:00 pm - 4:00 pm EDT

A teacher and student

Presented by Malcolm Mitchell, Super Bowl Champion, and Founder and CEO, Share the Magic Foundation; and Susan Lambert, Chief Academic Officer of Elementary Humanities, and Host of Science of Reading: The Podcast, Amplify

Sponsored by Amplify

Watch the RecordingListen to the Podcast

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Tackling a classroom of young learners takes a game plan of effective teaching strategies. What is the ultimate playbook for instilling a love of learning? The Science of Reading. We know making a big change isn’t easy, but we are here to help you through it. Join us to hear from Susan Lambert, chief academic officer of elementary humanities and host of Science of Reading: The Podcast, as she shares tips and strategies for making the shift to the Science of Reading. She’s joined by Super Bowl Champion Malcolm Mitchell, who shares his own off-the-field victory: tackling challenges and scoring touchdowns on his journey to becoming a proficient reader. You learn:

  • The steps you need to take in your Science of Reading journey
  • Why it’s so important to inspire students to read
  • How to get communities of children reading their way to build a better future

This recorded edWebinar is of interest to K-8 teachers and school and district leaders.

Malcolm Mitchell

About the Presenters

Malcolm Mitchell, an Under Armour All-American football player, developed a love of reading during his freshman year in college. He authored and published the children’s book The Magician’s Hat, created a youth literacy initiative called Read with Malcolm, and went on to establish the nonprofit Share the Magic Foundation organization with a sole purpose—to transform children’s lives through literacy.

His inspirational story has been featured nationally on CBS Evening News, CBS Sunday Morning, CBS Sports, ESPN, in USA Today, CNN, MSNBC, and the NFL Network and has been used by many schools as encouragement for students to embrace the importance of reading. In May 2016, Malcolm was drafted by the New England Patriots, and in 2017, he became a Super Bowl Champion. Malcolm has earned numerous awards and accomplishments both on and off the field but considers discovering a love of reading one of his biggest achievements.

Susan Lambert

Susan Lambert is the Chief Academic Officer of Elementary Humanities at Amplify, and the host of Science of Reading: The Podcast. Her career has been focused on creating high-quality learning environments using evidence-based practices. Susan is a mom of four, a grandma of four, a world traveler, and a collector of stories. As the host of Science of Reading: The Podcast, Susan explores the increasing body of scientific research around how reading is best taught. As a former classroom teacher, administrator, and curriculum developer, Susan is dedicated to turning theory into best practices that educators can put right to use in the classroom, and to showcasing national models of reading instruction excellence.

Learn more about viewing the live presentation and the recording, earning your CE certificate, and using our new accessibility features.

Join the Be a Literacy Hero community to network with educators, participate in online discussions, receive invitations to upcoming edWebinars, and view recordings of previous programs to earn CE certificates.


Amplify is the original Science of Reading company—we have been doing it for decades! We are pleased to offer a complete and tightly integrated literacy system built on 20+ years of research that ensures you can bring true Science of Reading practices to every point of your instructional journey, and we now offer the only complete biliteracy suite.


Thursday, April 4, 2024
3:00 pm - 4:00 pm EDT
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