Presented by Elana D. Leoni, CEO, Leoni Consulting Group; Porter Palmer, Vice President, Leoni Consulting Group; and Jen Gibson, Director of Strategy & Marketing, Krause Center for Innovation
education marketing
Tips on Hosting Webinars for Education Marketing and Lead Generation
Presented by Lisa Schmucki, Founder and CEO, edWeb.net; and Joyce Whitby, CEO/Co-Founder of Innovations4Education
Focus on Communication to Maintain School-Vendor Partnerships
It’s no secret that the pandemic altered K-12 education, including the relationship between vendors and schools. The question is: Are the changes here to stay? During the edWebinar, “Educators Have Spoken… This Is What Industry Partners Need to Hear,” the speakers presented trends and observations from edWeb’s recent edFocus Industry Summit and offered advice for vendors on building and maintaining connections with their customers.
Educators Have Spoken… This Is What Industry Partners Need to Hear
Presented by Jennifer Ferrari, CEO and President, Education Research and Development Institute (ERDI); Kathy Hurley, President, Kathy Hurley Consulting LLC; and Jim McVety, Managing Partner, First Step Advisors
Moderated by Lisa Schmucki, Founder and CEO, edWeb.net
Build Your K-12 Sales and Marketing Plans Around the ESSER Funding
Presented by Rita Ferrandino, Founding Partner, Arc Capital Development, and Innovation Consultant, Catalyst @ Penn GSE – University of Pennsylvania
Moderated by Lisa Schmucki, Founder and CEO, edWeb.net
Tips for Using Social Media with Educators
Social media is an essential marketing tool for educational publishers. But the changing algorithms, rise and fall of new platforms, and overall nature of social media make some developers hesitant. In their presentation, “Social Media Marketing 2.0: Educators Love Social Media,” several education marketing insiders offered their perspectives on how to take advantage of this unique marketing tool.
Social Media’s Impact on EdTech: Fake News?
In this edWebinar, a panel of experts in education marketing look back and forward to discuss the evolution of social media in education.
CANCELED: Follow the Money: Understanding Federal and State EDU Policy and Budgets
Join Michael Campbell of Forward Thinking EDU and Charles Blaschke of Education Turnkey Systems, the leading expert on education funding, to understand how the 2018 budgets for federal and state governments will impact marketing and sales at education service providers and at the school district level
It’s SOCIAL Media, not a Commercial Message
In this edWebinar, Jacob Hanson of PR with Panache!, and Lisa Schmucki of edWeb.net show you how social media is a channel that can make or break your success in the marketplace.
Becoming a Data-Driven Organization: Strategy, Research, and Data Alignment
Boost the building blocks of your organization through a data-driven approach to sales, marketing, and product management so that your company or organization can take advantage of your competitive differentiation.