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Educators Have Spoken… This Is What Industry Partners Need to Hear

Friday, April 23, 2021 @ 12:00 pm - 1:00 pm EDT

Educators Have Spoken… This Is What Industry Partners Need to Hear

Presented by Jennifer Ferrari, CEO and President, Education Research and Development Institute (ERDI); Kathy Hurley, President, Kathy Hurley Consulting LLC; and Lisa Schmucki, Founder and CEO,
Moderated by Jim McVety, Managing Partner, First Step Advisors

Watch the Recording Listen to the Podcast

Closed captioning will be added to the recording within 2 weeks of the live presentation.
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Watch an edWebinar with education industry leaders to uncover the key takeaways that teachers, principals, and district administrators recently shared about their work with industry partners at the edFocus Industry Summit.

Educators at every level offered keen insights during the summit. They shared what matters most in their schools and how industry partners can best support them. Having heard from superintendents, tech leaders, principals, teachers, and librarians, the panelists will draw on their experience as marketing and sales advisors to address what schools are asking for, what providers must do in order to be successful, and how to go about doing it.

Our panelists are industry veterans with extensive marketing and sales experience: Jim McVety, Managing Partner of First Step Advisors, Jennifer Ferrari, CEO and President of ERDI, Kathy Hurley, President of Kathy Hurley Consulting LLC, and Lisa Schmucki, Founder and CEO of

This edWebinar is part of our edFocus series exploring the impact of COVID-19 on the future of education. The recorded program will be of interest to all executives and leaders in K-12 education. 

View all previous recordings in our edFocus series here.


Jennifer FerrariAbout the Presenters

Jennifer Ferrari is the CEO and president of the Education Research and Development Institute (ERDI), which convenes education thought leaders to collaboratively shape, influence, and inform the development of preK-12 education products and services. Jennifer regularly engages in national dialogue about current problems of practice and is able to validate and verify emerging trends in education. Prior to her current role, she served as the VP and chief schools officer of an innovative education management organization nationally recognized for its trailblazing work in personalized learning. With 25 years of rich public education experience, Jennifer has strong expertise in leadership development, change management, curriculum and instruction, personalized learning, dual language, and strategic planning. Jennifer earned her doctorate in educational leadership and policy studies from Loyola University in Chicago.


kathy hurleyKathy Hurley is President of Kathy Hurley Consulting LLC and a 40+ year veteran of the education industry with deep experience in marketing and sales. She advises industry-leading companies and non-profits and serves on the board of Concord Consortium, CTQ (Center for Teaching Quality),, Jason Learning, NCTET, and Women’s Education Project. She and Deb DeVries co-founded Girls Thinking Global, a nonprofit dedicated to the empowerment and education of girls and young women worldwide. Previously, Kathy held the position of Executive Vice President Education Alliances for the Pearson Foundation. Kathy and Priscilla Shumway, co-edited Real Women, Real Leaders, featuring 24 women who are top leaders in their field. Kathy is based in Punta Gorda, FL and Asbury Park, NJ.


Lisa SchmuckiLisa Schmucki is the founder and CEO of, an award-winning professional learning network that serves a global community of one million educators. edWeb helps educators share their best ideas and practices to improve teaching and learning and prepare students to be successful in life. edWeb is a five-time winner of the prestigious SIIA CODiE Award. Lisa is an education, publishing, and media industry veteran with 40 years’ experience in product development, professional learning, marketing, and entrepreneurship. She is a graduate of Princeton University and has a master’s degree from the Stern School of Business at NYU.


Jim McVety

About the Moderator

Jim McVety is Managing Partner of First Step Advisors. A lifelong advocate for innovation in education, Jim brings with him 20+ years of research and analysis experience. Jim has hosted numerous webinars, expert panels, and keynote presentations during his career, and his focus is on building the capacity of service organizations to better support educators and students.


Closed captioning will be added to the recording within 2 weeks of the live presentation.

Join the edFocus | Education Industry Network community to network with educators, participate in online discussions, receive invitations to upcoming edWebinars, and view recordings of previous programs to earn CE certificates.



Friday, April 23, 2021
12:00 pm - 1:00 pm EDT
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