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It’s SOCIAL Media, not a Commercial Message

Friday, November 3, 2017 @ 1:00 pm - 2:00 pm EDT

Social Media

Presented by Jacob Hanson, Managing Director of PR with Panache!; and Lisa Schmucki, Founder and CEO of
Co-hosted by and MCH Strategic Data

Watch the Recording

If you attended the live session, you’ll be emailed a CE certificate within 24 hours of the edWebinar. If you view the recording and would like a CE certificate, join the Education Marketing Focus community and go to the edWebinar Archives folder to take the CE quiz.

Social media is a powerful channel for forming deeper and broader relationships with your education community—teachers, administrators, librarians—any educator, at any level. It was dubbed “social media” for good reason. These channels are ideal for digital interaction, sharing, collaborating, and so much more. It’s fine to use them for “content marketing,” but they are not effective when used for commercial messages and as a sales channel. In fact, you will only alienate the community if you post commercial messages on social media.

Treat social media, regardless of the channel, as if you were looking to engage in a face-to-face conversation and be recognized as a thought leader and expert in your field. What are some of the ways you would start that conversation? Would you walk up to them and simply begin talking about yourself? No. You would look to find common ground, ways that you can interact with that person in meaningful ways, ask about their interests, challenges, and goals. What if you could learn that information and provide a solution, maybe in the form of educational content or inspiration that led to earning their trust? What would the result be? A relationship, a partnership.

Jacob Hanson of PR with Panache!, and Lisa Schmucki of present how social media is a channel that can make or break your success in the marketplace. Jacob and Lisa will show examples of some of the do’s and don’ts in the social media world. You’ll get great examples of how you can use today’s social media ecosystems to be a thought leader, strengthen your brand, generate leads, and provide ongoing support.

This recorded edWebinar will be of particular interest to companies and organizations that use social media to build awareness of their products and services.


Jacob HansonAbout the Presenters

Jacob Hanson, Managing Director, PR with Panache!, has dedicated his career to sales growth, marketing, and brand awareness. Jacob brings to PR with Panache! a fierce passion for education and extensive experience in moving high-quality companies and their brands to the forefront of the education marketplace. A skilled communicator with a zest for life, he has the wherewithal to see the big picture, connecting the dots between sales, marketing, and public relations to create dynamic communication and integrated marketing plans to effectively tell your story. Jacob serves on the Board of Directors for a MN-based STEM non-profit, High Tech Kids, whose mission is to deliver fun, hands-on science, engineering, and technology programs and events that inspire Minnesota kids in their formative years.

Lisa Schmucki

Lisa Schmucki is the founder and CEO of, an award-winning, professional learning network that helps educators connect and collaborate to improve teaching and learning—anytime, anywhere. edWeb provides free professional learning for teachers, librarians, and administrators that is sponsored by leading organizations in the education industry. won the 2017 SIIA CODiE Award for Best Professional Learning Solution for Faculty and Administrative Staff and a 2017 EdTech Digest Trendsetter Award. Lisa has 30 years experience in education in marketing, product management, and product development with companies including Time Inc., Macmillan, Peterson’s, Films Media Group, and Achieve3000. Lisa is a member of the board of the SIIA Education Technology Industry Network (ETIN).


Join the Education Marketing Focus to network with educators, participate in online discussions, receive invitations to upcoming edWebinars, view past edWebinars, and access free resources.

Watch the Recording

PR with PlancheIn the competitive education market, effective public relations takes much more than sending out press releases. PR with Panache! tells your story in a memorable, meaningful way that demands action. We have the creativity, insight, and relationships to ensure your story is told and repeated. PR with Panache! creates innovative storytelling and awareness campaigns backed by dynamic integrated and inbound marketing strategy. We make the right splash in the education market and deliver measurable results for your company. We are award-winning, Data-Driven Storytellers for the education marketplace. It’s our business to influence decision-makers by telling your story. Let’s craft your next chapter!


Friday, November 3, 2017
1:00 pm - 2:00 pm EDT
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