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Social Media’s Impact on EdTech: Fake News?

Tuesday, November 13, 2018 @ 1:00 pm - 2:00 pm EST

Social Media's Impact on EdTech

Presented by Lisa Schmucki, Founder and CEO,; Charlene Blohm, President & CEO, C. Blohm & Associates; and Jim McVety, VP Marketing and Strategic Partnerships, ClassLink

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While social media has transformed the way we connect and communicate personally and professionally, we have to ask: What really has been the impact on EdTech? And why should EdTech companies make it an important part of their marketing and sales plan?

In this edWebinar, a panel of experts in education marketing look back and forward to discuss the evolution of social media in education and will present results from a September 2018 Survey on Social Media Marketing in Education. The panelists discuss the following questions:

  • How important is social media in your overall marketing plan?
  • What parts of your business does it help the most?
  • What channels are most effective?
  • What type of content is most effective?
  • What are the biggest challenges you face using social media?
  • If you can’t measure it, why do it?

This recorded edWebinar will be valuable for anyone interested in social media marketing in the education industry.

Lisa SchmuckiAbout the Presenters

Lisa Schmucki is the founder and CEO of, an award-winning, professional social network that helps educators connect and collaborate to improve teaching and learning. edWeb helps education industry organizations host professional learning programs for educators that provide engagement, brand awareness, and lead generation. won three 2018 SIIA CODiE Awards including the top award for the Best Overall Education Solution. Lisa has 30 years of experience in education marketing and product development. She is a member of the board of the SIIA Education Technology Industry Network (ETIN). Lisa is a graduate of Princeton University and has a master’s degree from the Stern School of Business at NYU.

Charlene Blohm
Charlene Blohm is the president & CEO of C. Blohm & Associates, Inc. (CB&A), an integrated marketing, public relations, social media and content agency focused on the education, special needs and workforce development industries. Charlene knows how to take businesses to the next level. Since founding CB&A in 1991, Charlene has partnered with organizations of every stripe to deliver bottom-line value. From early-stage Davids to multinational Goliaths, she has a knack for seeing what others often miss. Charlene has earned several accolades individually and on behalf of the agency, and she’s a frequent guest speaker on all things marketing and strategy.

Jim McVety, VP Marketing and Strategic Partnerships for ClassLink, is an experienced sales and marketing executive and respected education industry expert. He is a recognized authority in education technology, publishing, and service sectors with deep experience serving for- and non-profit organizations. Jim thrives in situations requiring the ability to drive growth, build strategic relationships, establish organizational brands, and improve overall performance. Since 2009, Jim has worked with dozens of leading organizations, each of which value his sales acumen, relationship building, marketing savvy, analytical thinking, and leadership style.

Join the EdFocus: The EdMarketing Community community to network with educators, participate in online discussions, receive invitations to upcoming edWebinars, and view past edWebinars to earn CE certificates.

edWeb members can download a personalized CE certificate from their edWeb member page. Not a member?  Join here!

Investors & Channels SummitThis presentation was originally presented at the Investors & Channels Summit, a conference held on September 27-28, 2018 in Boston, MA. The conference focused on two vital factors impacting innovation in the edtech marketplace: accessing capital and developing an effective sales channel strategy. The Investors and Channels Summit was hosted by the Education Market Association (EDmarket) in collaboration with the LearnLaunch Accelerator. The Summit brought together key thought-leaders, publishers, developers, investors, and channel partners to understand the dynamic landscape in edtech commerce.

Listen to the Podcast

We’re happy to make podcasts available for selected panel discussions and interviews.
If you would like a CE certificate for this presentation, watch the edWebinar recording and take the CE quiz.

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Tuesday, November 13, 2018
1:00 pm - 2:00 pm EST
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