Tips on Hosting Webinars for Education Marketing and Lead Generation

Presented by Lisa Schmucki, Founder and CEO, edWeb.net; and Joyce Whitby, CEO/Co-Founder of Innovations4Education

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edWeb.net is a leader in helping solution providers host professional learning and thought leadership webinars for educators in all roles. Sponsored webinars are a win-win media channel where solution providers share their expertise and educators get much-needed professional learning and support.

Learn the best practices and tips for presenting the most valuable content that gets the highest registrations and attendance. Webinars are a great way to provide a professional opportunity for the education leaders and innovators in your network to share their best practices and ideas, live chats provide valuable feedback from educators in the trenches, video and audio recordings are great marketing content, and you’ll generate valuable leads for your sales team. We also show you some fun and time-saving ways to use ChatGPT to get even more out of your webinars!

This recorded edWebinar is of interest to those in education industry roles.

About the Presenters

Lisa Schmucki is the founder and CEO of edWeb.net, an award-winning professional learning network that provides peer-to-peer learning for a global community of 1.4 million educators. edWeb’s framework for Best Practices for Virtual Professional Learning provides districts, schools, and individual educators with professional learning that impacts staff growth, culture, wellness, retention, and student outcomes. edWeb has won nine SIIA CODiE Awards for professional learning and collaboration.

Lisa has over 40 years’ experience in educational publishing, media, and online learning. She serves on the Board of NCTET (National Coalition for Technology in Education & Training), the Expert Network for ERDI (Education Research & Development Institute), the Project Tomorrow SpeakUp Council, the Advisory Board for the Power Trip for Women District Leaders, and previously on the Board of the SIIA Education Division. She is a graduate of Princeton University and has a master’s degree from the Stern School of Business at NYU.

Joyce Whitby is a lifelong EdTechKnowLedgist who started off as a special ed educator in NYC, and then taught graduate-level EdTech courses at Long Island University. Since then, Joyce has been in the business of educational technology and has held key leadership roles in sales leadership, professional development, and marketing with organizations like Apple Computer, Scientific Learning, and SchoolMessenger. She has been a longtime member and past Co-chair of the SIIA EDU Board, and still coordinates their Innovation Showcase which is part of the CODiES. She also has extensive experience working with startup EdTech ventures. In 2017, Joyce and her husband (aka @tomwhitby, co-founder of #edchat) launched their consulting business working with emerging and growing EdTech companies, seeking growth in revenue and market share, Innovations4Education.com.

Learn more about viewing the live presentation and the recording, earning your CE certificate, and using our new accessibility features.

Join the edFocus | Education Industry Network community to network with educators, participate in online discussions, receive invitations to upcoming edWebinars, and view recordings of previous programs to earn CE certificates.