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Becoming a Data-Driven Organization: Strategy, Research, and Data Alignment

Thursday, March 23, 2017 @ 5:00 pm - 6:00 pm EDT

Data-Driven Organization

Presented by Ellen Bialo, President and CEO, Interactive Educational Systems Design and Ellen Cleary Ruane, Senior Consultant, Acumen Partners
Hosted by Michael Campbell, Vice President, Acumen Partners
Co-hosted by and MCH Strategic Data


If you attended the live session, you’ll be emailed a CE certificate within 24 hours of the webinar. If you view the recording and would like a CE certificate, join the Education Marketing Focus community and go to the Webinar Archives folder to take the CE quiz.

Boost the building blocks of your organization through a data-driven approach to sales, marketing, and product management so that your company or organization can take advantage of your competitive differentiation. In this webinar, Ellen Bialo, President and CEO, Interactive Educational Systems Design, and Ellen Cleary Ruane, Senior Consultant, Acumen Partners, discuss:

  • How companies gather research and data from multiple sources and organize that data
  • How to align data strategy with business motivation and drivers
  • Why business and data strategies often become misaligned and the impact
  • How data can answer your unanswered business questions
  • Incorporating the learning into your organization

Research and data are often hot topics in an organization, but the analytics of these fail due to lack of alignment between managers and strategy. As schools and districts are driven to be data-driven organizations, so should the companies that partner with them.  The companies that take on the data-driven culture and implement research and analytics will find this will become a decisive competitive advantage. This webinar is of particular value for education solution vendors and providers, and C-suite and director level executives.

Ellen BialoAbout the Presenters

Ellen Bialo is CEO, President and Founder of Interactive Educational Systems Design (IESD), an educational market and product development research company recognized in K-20 publishing as a leader in research and analysis. In 2009, she was awarded the first Education Technology Impact Award ever given by the SIIA. She has served the education publishing community as chair of the Software & Information Industry Association (SIIA) Education Section board of directors, an advisor to the National Science Foundation, a board member and industry awards judge for EdNET and the Association of Educational Publishers, and a member of the SchoolTech Exposition & Conference advisory board. She earned the QED Pinnacle Mentoring Award for her work in mentoring young professionals in the education marketing field. Ellen received her graduate degree in educational psychology from Teachers College, Columbia University.

Ellen RuaneEllen Cleary Ruane has over 20 years of experience in the education industry. At McGraw-Hill Higher Education she led marketing and drove annual revenue for a diverse range of products. Ellen also worked at MDR, a Dunn & Bradstreet Company. Ellen graduated from Northwestern University with a bachelor’s degree in political science and history. In 2011, she earned her MBA, with high honors, from Lake Forest Graduate School of Management. She specialized in organizational leadership and change.



Michael CampbellAbout the Host

Michael Campbell’s passion for improving education through technology and digital literacy has facilitated private and not-for-profit organizations solutions support for the learning community. For over 20 years, Michael has held executive, marketing management and sales positions spanning the K-12, higher education, corporate training, technology and publishing industries. Currently Michael is the vice president of client development at Acumen Partners. Michael has held leadership positions in sales and marketing with Learning Bird, Forward Thinking EDU, Follett Software Company, ETA hand2mind, Pearson, Cengage and McGraw-Hill Higher Education. In his spare time Michael enjoys volunteering at his daughter’s school district’s PTO as a member of their executive board, and supporting the Fox River Grove Memorial Public Library as a trustee and officer of the board.

Join the Education Marketing Focus to network with educators, participate in online discussions, receive invitations to upcoming webinars, view past webinars, and access free resources.



Acumen PartnersAcumen Partners is a data-driven advisory firm committed to guiding leaders to more accurately gauge their market position, target key actions and achieve better-than-market results. Acumen works with companies at all points in their lifecycle, from seed to start-up to growth and beyond.  Acumen’s Dataslice® solution, using real-time, market data, enables our advisors and consultants to assess your company and provide a 90-day plan of action through a baseline index.  Acumen’s team of experienced advisors and consultants will insure your company is doing the right things in their day-to-day business operations, the right way and with the right people.  With Acumen Partners, companies are able to find their shortest path to strategic success.

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Thursday, March 23, 2017
5:00 pm - 6:00 pm EDT
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