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From Struggle to Success in Automaticity: Harnessing the Science of Reading

Thursday, June 22, 2023 @ 3:00 pm - 4:00 pm EDT

Presented by Dr. Elfrieda Hiebert, President and CEO, TextProject; and Marcus Ferrara, Director of Academic Planning and Solution Development, Scholastic Education

Sponsored by Scholastic Education Solutions

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The biggest challenge for many of the students who struggle in becoming proficient readers lies in the automaticity of their word recognition. When students struggle to recognize words automatically, their reading becomes laborious and slow, impeding comprehension. The goal of this edWebinar is to use evidence from the Science of Reading to describe why many students are not sufficiently automatic in recognizing the words in texts and how the texts and tasks of reading can be designed to solve the problem. Viewers leave with an understanding of the following:

  • The significance of automatic word recognition in reading comprehension
  • Factors contributing to insufficient automaticity and why some students struggle
  • Strategies for improving automatic word recognition including evidence-based practices and instructional techniques that help students enhance their overall reading comprehension

Discover the transformative insights of renowned reading researcher Dr. Freddy Hiebert as she shares how to shift students from struggle to success in reading. You do not want to miss this special event illuminating the power of automaticity for every student on their reading journey.

This recorded edWebinar is of interest to teachers, school and district leaders, and education technology leaders of the elementary grades.

Elfrieda HiebertAbout the Presenters

Dr. Elfrieda (Freddy) Hiebert is a renowned reading researcher and the President and CEO of TextProject. She has had a lifelong career as a literacy educator and as a teacher educator and researcher at the universities of Kentucky, Colorado-Boulder, Michigan, and California-Berkeley. Dr. Hiebert’s research, which addresses how fluency, vocabulary, and knowledge can be fostered through appropriate texts, has been published in numerous scholarly journals and books. Her outstanding contributions to the field of reading have been recognized through awards such as the American Educational Research Association’s Research to Practice Award and a William S. Gray Citation of Merit by the International Reading Association. Dr. Hiebert is also the author of Scholastic W.O.R.D., a comprehensive K–5 solution that personalizes learning and increases comprehension by helping all students learn the words that matter most.

Marcus FerraraMarcus Ferrara is the Director of Academic Planning and Solution Development at Scholastic Education. With 25+ years of nationwide experience, Marcus is an accomplished educator specializing in education strategy and technology integration. He is passionate about creating strategic plans using research-based pedagogy to boost academic performance, narrow achievement gaps, and build professional development capacity for sustained achievement.

Learn more about viewing the live presentation and the recording, earning your CE certificate, and using our new accessibility features.

Join the Teaching Reading and Writing community to network with educators, participate in online discussions, receive invitations to upcoming edWebinars, and view recordings of previous programs to earn CE certificates.

Scholastic Education SolutionsScholastic Education Solutions provides teachers, families, and communities with the tools they need to support each and every child with print and technology-based learning programs for pre-K to grade 12, expert professional development, family and community engagement, and learning supports.

Scholastic W.O.R.D. Words Open Reading Doors Grades K-5 Supercharge vocabulary acquisition and deepen reading comprehension.


Thursday, June 22, 2023
3:00 pm - 4:00 pm EDT
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