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Strengthen Relationships with Families with Just-Right Communications

Wednesday, November 1, 2023 @ 2:00 pm - 3:00 pm EDT

Strengthen Relationships with Families with Just-Right Communications

Presented by Rebecca Honig, Chief Content and Curriculum Officer, ParentPowered; and Mary Westervelt, Director of Marketing and Communications, ParentPowered

Sponsored by ParentPowered

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Learn more about viewing the live presentation and the recording, earning your CE certificate, and using our new accessibility features.

Between jobs, caregiving, sports, homework, and all the rest of life’s demands, families are busy. With so much on their plates, it’s no wonder educators often hear from families, “I didn’t know about that.” Whether we’re communicating by email, text, or notes sent home in backpacks, it’s a challenge to not only get messages into the hands of families but for those messages to have an impact.

In this fast-paced edWebinar, family engagement experts share eight ways (plus a few bonus tips) to reach and engage families without overwhelming them. You learn how to:

  • Break down complex topics into manageable activities for parents
  • Write with equity, access, and empowerment in mind
  • Quickly edit your text to maximize accessibility
  • Use layout and style to keep readers engaged
  • Craft subject lines that motivate parents to read what comes next

Tune in for practical strategies you can use right away to meaningfully engage with families and improve student outcomes by strengthening family involvement.

This recorded edWebinar is of interest to PreK-12 teachers, librarians, school and district leaders, and those involved with family engagement, parent/community involvement, and school improvement.

Rebecca Honig

About the Presenters

Rebecca Honig is the Chief Content and Curriculum Officer at ParentPowered. She has authored numerous curricula, parent guides, and children’s storybooks for Sesame Workshop, Scholastic, Disney, Compass Learning, PBS, WGBH, HITN, Nickelodeon, Mo Willems, and The Norman Rockwell Museum. She has also served as a Curriculum and Content Specialist for Sesame Street and spent ten years teaching in public, private, and after-school programs. Rebecca has a master’s degree in early childhood education from Bank Street College.

Mary Westervelt

Mary Westervelt is the Director of Marketing and Communications for ParentPowered. She is passionate about helping great ideas take flight. A lifelong member of the mission-driven entrepreneurial world, she has worked across industries and sectors, with the last seven years in edtech. She holds an MBA in managing for sustainability from Marlboro College and a B.A. from the College of William & Mary in anthropology.

Learn more about viewing the live presentation and the recording, earning your CE certificate, and using our new accessibility features.

Join the Community & Family Engagement community to network with educators, participate in online discussions, receive invitations to upcoming edWebinars, and view recordings of previous programs to earn CE certificates.


Research shows that families play a powerful role in fostering children’s development. ParentPowered is on a mission to help K–12 districts provide accessible, evidence-based family engagement curriculum, without adding more to teachers’ plates. Our program — for PreK through grade 12 — supports, inspires and activates parents and caregivers with simple, strengths-based insights they can turn into everyday teachable moments. Learn more and request a demo at

8 tips to craft communications that connect with families


Wednesday, November 1, 2023
2:00 pm - 3:00 pm EDT
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