edFocus Fridays

edFocus Friday

Connect with colleagues in the education industry during upcoming edFocus Fridays. Share information and resources, raise questions, and get advice from new experts every week. Register for the upcoming programs below.


edWebinar Presenters

The Transformation and Funding of PreK-12 Professional Learning in the COVID Era

Friday, May 21, 2021 @ 12:00 pm EDT
Presented by Kathy Mickey, Senior Analyst/Managing Editor, Education Group, Simba Information; Joyce Whitby, President, Innovations4Education; and Lisa Schmucki, Founder and CEO, edWeb.net

Online professional learning has accelerated rapidly during the pandemic and has been identified as one of the silver linings of the pandemic. Professional learning is also one of the district expenditures that aligns with the ESSER funding. Join us for an edWebinar on how COVID-19 has impacted preK-12 professional learning, and how to help districts align their professional learning needs with the ARP funding.

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edFocus Presenters

Roadmap for Making the Best Decisions with Your ARP Funding

Originally aired: May 7, 2021
Presented by Dr. Julie A. Evans, CEO, Project Tomorrow; Ben Maynard, Office of Education Technology, School Digital Readiness Services, Kentucky Department of Education (KY); and Stephanie Casperson, Director of Technology, San Marcos Unified School District (CA)

In this edWebinar, Dr. Julie A. Evans, CEO of Project Tomorrow, will share new research and recommendations about how district leaders can leverage the lessons learned from the past year to make better investment decisions and create sustainable transformation in your district. District leaders will join Dr. Evans to discuss how they are using community feedback specifically to inform their new forward-looking plans and decisions. With these collective insights, districts can create a highly effective roadmap for making the best decisions with their ARP funding, and industry partners can align their services to support these goals.
Watch the Recording


edFocus Presenters

Build Your K-12 Sales and Marketing Plans Around the ESSER Funding

Originally aired: April 30, 2021 
Presented by Rita Ferrandino, Founding Partner, Arc Capital Development, and Innovation Consultant, Catalyst @ Penn GSE – University of Pennsylvania
Moderated by Lisa Schmucki, Founder and CEO, edWeb.net

The American Rescue Plan (ARP) provides $170 billion to education, making this the federal government’s largest single investment in United States education history. The American Rescue Plan coupled with the Education Stimulus of the CARES Act ($31 billion) and the CRRSAA Act ($80 billion) brings a total of $281 billion to be deployed into education by 2023. This presentation will help you understand how the money flows and the buying cycles, and how to build your K-12 sales and marketing plan around the funding.

“As much as I’ve already researched into the funding, this provided a few tidbits and resources that I didn’t already know!” 

Watch the Recording
Listen to the Podcast


edFocus Presenters

Educators Have Spoken… This Is What Industry Partners Need to Hear

Originally aired: April 23, 2021
Presented by Jennifer Ferrari, CEO and President, Education Research and Development Institute (ERDI); Kathy Hurley, President, Kathy Hurley Consulting LLC; and Lisa Schmucki, Founder and CEO, edWeb.net
Moderated by Jim McVety, Managing Partner, First Step Advisors

Educators at every level offered keen insights during the summit. They shared what matters most in their schools and how industry partners can best support them. Having heard from superintendents, tech leaders, principals, teachers, and librarians, the panelists will draw on their experience as marketing and sales advisors to address what schools are asking for, what providers must do in order to be successful, and how to go about doing it.

“This session provided an overview of the feedback received from the field, including teachers, librarians, administrators – perspectives were succinct, responses were well-rounded, and indicated that education can be well served by listening, collaborating, and addressing the needs of the individual communities and districts you’re working with – a partner rather than a vendor. These presenters were each and all deeply expert, pragmatic, and caring.”

Watch the Recording
Listen to the Podcast

edFocus CommunityedFocus is a free professional learning community that will help you connect with colleagues in the education industry to share information and resources, raise questions, and get advice. The edFocus community hosts edWebinars that are live meet-ups that keep you up-to-date on the latest trends. It has never been more important to keep up on what’s happening in education, and how it impacts your organization. Tap into the knowledge of industry experts and peers by joining the edFocus Education Industry Network.

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