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Making the Most Out of Trade Shows: To Booth or Not to Booth?

Friday, September 27, 2019 @ 12:00 pm - 1:00 pm EDT

Making the Most Out of Trade Shows: To Booth or Not to Booth?

Presented by Jill Abbott, Sr. Vice President and Managing Director, ETIN; Ana-Le Cairns, Director, Brand Engagement, McGraw-Hill Education; and Joyce Whitby, President, Innovations4Education

Sponsored by SIIA

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Join us for a 2-part series on “Getting the Most out of Trade Shows.” The EdTech conference landscape is changing. Making decisions about which conferences to attend, having a booth, setting up meetings, and more can be a daunting task. How does this event align with your goals and your budgets? What are your expectations for a return on this investment? Is your target audience going to be at this event?

In this edWebinar, Part 1, learn about all the things to take into account when considering conferences and participating in trade shows. This edWebinar focuses on the choices that need to be made prior to attending or purchasing a booth for a trade show.

Register for part 2 here: Making the Most Out of Trade Shows: We’re Attending, Now What?

This 2-part edWebinar series on trade shows will be of interest to anyone deciding whether they feel it’s worth it to incur the time and expense to attend a trade show, and how to get the most out of the event.

About the Presenters

For over 20 years, Jill Abbott has been a leader and visionary in education. She currently serves as the Sr. Vice President and Managing Director of the education division of SIIA. Most recently, she founded Abbott Advisor Group and focused on providing strategic planning and visioning and policy development for the role of educational technology in education innovation and transformation for federal and state governments, businesses, and non-profits. Previously, she was the CEO of Continuum Education, Associate Executive Director and COO for the SIF Association, eLearning Strategist and Education Liaison for the Ohio Department of Education and Ohio SchoolNet, Chief Learning Officer for para instructional designs, Regional Curriculum Director for nine school districts, and a classroom teacher.

Joyce Whitby is a lifelong educator who spent over ten years teaching graduate-level courses in Educational Technology at Long Island University, where, in 1984, she developed the T.E.A.M. program (Telecommunications, Education, and Multimedia). Since then, Joyce has been in the business of educational technology with key roles in professional development, marketing, and sales leadership. Most notably she has developed strategic sales initiatives targeting complex and urban environments for several organizations, including WICAT Systems, Jostens Learning, Scientific Learning, Apple Computer, Monarch Teaching Technologies (makers of VizZle, an app for students with autism), and the education group of West Corporation (SchoolMessenger solutions). She has been an active member of SIIA for over 15 years.

Ana-Le Cairns is the Director of Brand Engagement at McGraw-Hill. She focuses on leading the development, optimization, and implementation of company initiatives that support the positioning, personality, and voice of the brand for the PreK-12 School market. She ensures that a consistent brand message is maintained and common goals are being met across all communication channels and customer touchpoints at the national and local levels. Prior to her work at McGraw-Hill, Ana-Le served as the marketing manager for the National Multiple Sclerosis Society.


Join the EdFocus community to network with educators, participate in online discussions, receive invitations to upcoming edWebinars, and view recordings of previous programs to earn CE certificates.

The education division of SIIA, ETIN, unites the EdTech community to provide thought leadership, networking, professional learning, advocacy, policy support, and awards programs. All focusing on two primary goals: finding innovative solutions to improve teaching and learning, and accelerating your success.


Friday, September 27, 2019
12:00 pm - 1:00 pm EDT
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