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Making the Most Out of Trade Shows: To Booth or Not to Booth?
Friday, September 27, 2019 @ 12:00 pm - 1:00 pm EDT
Presented by Jill Abbott, Sr. Vice President and Managing Director, ETIN; Ana-Le Cairns, Director, Brand Engagement, McGraw-Hill Education; and Joyce Whitby, President, Innovations4Education
Sponsored by SIIA
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Join us for a 2-part series on “Getting the Most out of Trade Shows.” The EdTech conference landscape is changing. Making decisions about which conferences to attend, having a booth, setting up meetings, and more can be a daunting task. How does this event align with your goals and your budgets? What are your expectations for a return on this investment? Is your target audience going to be at this event?
In this edWebinar, Part 1, learn about all the things to take into account when considering conferences and participating in trade shows. This edWebinar focuses on the choices that need to be made prior to attending or purchasing a booth for a trade show.
Register for part 2 here: Making the Most Out of Trade Shows: We’re Attending, Now What?
This 2-part edWebinar series on trade shows will be of interest to anyone deciding whether they feel it’s worth it to incur the time and expense to attend a trade show, and how to get the most out of the event.
About the Presenters
For over 20 years, Jill Abbott has been a leader and visionary in education. She currently serves as the Sr. Vice President and Managing Director of the education division of SIIA. Most recently, she founded Abbott Advisor Group and focused on providing strategic planning and visioning and policy development for the role of educational technology in education innovation and transformation for federal and state governments, businesses, and non-profits. Previously, she was the CEO of Continuum Education, Associate Executive Director and COO for the SIF Association, eLearning Strategist and Education Liaison for the Ohio Department of Education and Ohio SchoolNet, Chief Learning Officer for para instructional designs, Regional Curriculum Director for nine school districts, and a classroom teacher.
Ana-Le Cairns is the Director of Brand Engagement at McGraw-Hill. She focuses on leading the development, optimization, and implementation of company initiatives that support the positioning, personality, and voice of the brand for the PreK-12 School market. She ensures that a consistent brand message is maintained and common goals are being met across all communication channels and customer touchpoints at the national and local levels. Prior to her work at McGraw-Hill, Ana-Le served as the marketing manager for the National Multiple Sclerosis Society.
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The education division of SIIA, ETIN, unites the EdTech community to provide thought leadership, networking, professional learning, advocacy, policy support, and awards programs. All focusing on two primary goals: finding innovative solutions to improve teaching and learning, and accelerating your success.