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Making the Most Out of Trade Shows: We’re Attending, Now What?

Tuesday, October 22, 2019 @ 1:00 pm - 2:00 pm EDT

Presented by Jill Abbott, Sr. Vice President and Managing Director, ETIN; Ana-Le Cairns, Director, Brand Engagement, McGraw-Hill Education; and Joyce Whitby, President, Innovations4Education

Sponsored by SIIA



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Join us for a 2-part series on “Getting the Most out of Trade Shows.” In Part 2, we continue the journey considering all decisions to be made about attending conferences and participating in trade shows. What is your BTB Plan, beyond the booth? What is your strategy for attending sessions? How are you going to follow-up with leads? What is your event reporting going to look like?
If you have made the decision to attend a conference, this edWebinar will help you set up strategic meetings, schedule follow-up from the event, determine your ROI, and more.

View part 1 here: Making the Most Out of Trade Shows: To Booth or Not to Booth?

This 2-part edWebinar series on trade shows will be of interest to anyone deciding whether they feel it’s worth it to incur the time and expense to attend a trade show, and how to get the most out of the event. There will be time to have your questions answered at the end of the presentation.

About the Presenters

For over 20 years, Jill Abbott has been a leader and visionary in education. She currently serves as the Sr. Vice President and Managing Director of the education division of SIIA. Most recently, she founded Abbott Advisor Group and focused on providing strategic planning and visioning and policy development for the role of educational technology in education innovation and transformation for federal and state governments, businesses, and non-profits. Previously, she was the CEO of Continuum Education, Associate Executive Director and COO for the SIF Association, eLearning Strategist and Education Liaison for the Ohio Department of Education and Ohio SchoolNet, Chief Learning Officer for para instructional designs, Regional Curriculum Director for nine school districts, and a classroom teacher.

Joyce Whitby is a lifelong educator who spent over ten years teaching graduate-level courses in Educational Technology at Long Island University, where, in 1984, she developed the T.E.A.M. program (Telecommunications, Education, and Multimedia). Since then, Joyce has been in the business of educational technology with key roles in professional development, marketing, and sales leadership. Most notably she has developed strategic sales initiatives targeting complex and urban environments for several organizations, including WICAT Systems, Jostens Learning, Scientific Learning, Apple Computer, Monarch Teaching Technologies (makers of VizZle, an app for students with autism), and the education group of West Corporation (SchoolMessenger solutions). She has been an active member of SIIA for over 15 years.

Ana-Le Cairns is the Director of Brand Engagement at McGraw-Hill. She focuses on leading the development, optimization, and implementation of company initiatives that support the positioning, personality, and voice of the brand for the PreK-12 School market. She ensures that a consistent brand message is maintained and common goals are being met across all communication channels and customer touchpoints at the national and local levels. Prior to her work at McGraw-Hill, Ana-Le served as the marketing manager for the National Multiple Sclerosis Society.



To participate in the live edWebinar, log in with current version of Google Chrome or install the meeting app prior to the edWebinar on your computer, your Apple device, or Android device.  If you have a firewall in your location, you can participate on your mobile device using your cellular data (not your local network).

The edWebinar recording will be posted to this page the day after the presentation.

Join the EdFocus community to network with educators, participate in online discussions, receive invitations to upcoming edWebinars, and view recordings of previous programs to earn CE certificates.

The education division of SIIA, ETIN, unites the EdTech community to provide thought leadership, networking, professional learning, advocacy, policy support, and awards programs. All focusing on two primary goals: finding innovative solutions to improve teaching and learning, and accelerating your success.

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