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Making the Most Out of Trade Shows: We’re Attending, Now What?
Tuesday October 22, 2019 @ 1:00 pm - 2:00 pm EDT
Presented by Jill Abbott, Sr. Vice President and Managing Director, ETIN; Ana-Le Cairns, Director, Brand Engagement, McGraw-Hill Education; and Joyce Whitby, President, Innovations4Education
Sponsored by SIIA
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Watch us in a 2-part series on “Getting the Most out of Trade Shows.” In Part 2, we continue the journey considering all decisions to be made about attending conferences and participating in trade shows. What is your BTB Plan, beyond the booth? What is your strategy for attending sessions? How are you going to follow-up with leads? What is your event reporting going to look like?
If you have made the decision to attend a conference, this recorded edWebinar will help you set up strategic meetings, schedule follow-up from the event, determine your ROI, and more.
View part 1 here: Making the Most Out of Trade Shows: To Booth or Not to Booth?
This 2-part edWebinar series on trade shows will be of interest to anyone deciding whether they feel it’s worth it to incur the time and expense to attend a trade show, and how to get the most out of the event.
About the Presenters
For over 20 years, Jill Abbott has been a leader and visionary in education. She currently serves as the Sr. Vice President and Managing Director of the education division of SIIA. Most recently, she founded Abbott Advisor Group and focused on providing strategic planning and visioning and policy development for the role of educational technology in education innovation and transformation for federal and state governments, businesses, and non-profits. Previously, she was the CEO of Continuum Education, Associate Executive Director and COO for the SIF Association, eLearning Strategist and Education Liaison for the Ohio Department of Education and Ohio SchoolNet, Chief Learning Officer for para instructional designs, Regional Curriculum Director for nine school districts, and a classroom teacher.
Ana-Le Cairns is the Director of Brand Engagement at McGraw-Hill. She focuses on leading the development, optimization, and implementation of company initiatives that support the positioning, personality, and voice of the brand for the PreK-12 School market. She ensures that a consistent brand message is maintained and common goals are being met across all communication channels and customer touchpoints at the national and local levels. Prior to her work at McGraw-Hill, Ana-Le served as the marketing manager for the National Multiple Sclerosis Society.
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The education division of SIIA, ETIN, unites the EdTech community to provide thought leadership, networking, professional learning, advocacy, policy support, and awards programs. All focusing on two primary goals: finding innovative solutions to improve teaching and learning, and accelerating your success.