Trade Shows

Trade Shows: When to Go and What to Do When You Get There

Trade Shows: When to Go and What to Do When You Get There

Attending trade shows seems like an absolute must for educational publishers; the cost, personnel, and logistics can be obstacles for even the larger companies. But going shouldn’t be booth or bust, though. In a new edWeb series Making the Most Out of Trade Shows, industry veterans discussed key factors in deciding when and where to go and how to make sure events support your company’s overall plan.