Lisa Schmucki, Founder & CEO — Lisa developed the idea and vision for edWeb after seeing how her daughter and friends were using Facebook. Lisa saw how social networking could help teachers, and all educators, connect and collaborate. edWeb was launched in collaboration with two long-time industry colleagues and friends, Michael Mantell and Alex Oss. Lisa is an education industry executive with 30 years experience in product development, database development, and marketing. Lisa has held senior marketing positions with MKTG Services, Achieve3000, Films Media Group, Peterson’s Guides, Macmillan Book Clubs, and Time-Life Books. She founded Bridgepoint Marketing Services, a marketing consulting company. Lisa is a graduate of Princeton University and has a Masters Degree from the Stern School of Business at NYU. Lisa can be reached at firstname.lastname@example.org.
Michael Mantell, Founder & Advisor — Michael Mantell was a founding investor and a member of the initial edWeb start-up team. His initial investment and his early-stage participation in getting the site up and running were critical to our early success. Michael currently serves as an advisor to edWeb. Michael is currently the President of School Leadership Briefing. He is also the founder and president of Golden Peak Group LLC, a company that provides consulting services and capital for early stage web companies. He was the founder and president of Edudex, an e-commerce website for the education community. He was COO of Films for the Humanities & Sciences (now Films Media Group), one of the leading producers and creators of educational video.
Alex Oss, Founder & CTO — Alex Oss is the edWeb’s technology genius who makes our ideas and vision for the edWeb become a reality. Thanks to Alex, we have received kudos on our easy and intuitive functionality from both techies and novices. Alex Oss has 20 years of experience in enterprise applications, systems design, programming, and a wide range of IT-related responsibilities. Alex has designed and built several generations of database marketing systems and websites using education data. Previously, Alex was Director of Enterprise Applications at Films Media Group, where he began his career as a programmer/analyst. Alex is a graduate of Princeton University with a major in mathematics. Alex can be reached at email@example.com.
Doug Lerner, Strategic Partner & Systems Development — Doug is the founder and CEO of Elliptics and was the chief developer of the “Neighbors” social networking system which is owned and operated by Elliptics. Doug works with edWeb to develop new features and functionality for edWeb including our mobile app. Doug earned his M.S. in physics at the University of Michigan in Ann Arbor and did further post-graduate work at the University of California Davis and Lawrence Livermore National Laboratories. He has over 20 years of experience in higher education, large program management, student advisement, course development, technical training, project management, and also software development for online education, social networks, online communities and scientific simulation. Doug lives in Tokyo, Japan.
Lynn Scott, Senior Program Director — Lynn is the senior program director for edWeb’s award-winning free and open professional development programs for educators – including Game-Based Learning, Mobile Learning Explorations, the Brain and Learning, and many more. These programs have created a new model for anytime, anywhere professional development for educators and receive consistent praise and recognition from educators. Lynn also works with edWeb clients and partners to expand our sponsorship programs for companies and non-profit organizations. These programs break down traditional “silos” in education and increase direct collaboration and connection between educators and organizations in the education industry. Lynn is an experienced marketing executive and has held previous positions with MDR, Adam Equipment, Ohaus Corp, Primary Source Media (Gale / Cengage), and Queue, Inc. Lynn is a graduate of Smith College and lives in Connecticut. Lynn can be reached at firstname.lastname@example.org.
Jenifer Morack, Business Development — Jenifer has joined the edWeb team to help us expand our opportunities for education companies and organizations. Jenifer has over 20 years experience in early childhood and K-12 technology education and was, until recently, the owner and executive director of the central NJ Computer Explorers franchise. Previously, she was a manager of training and development and will be helping to train and manage our online learning team. Jenifer’s experience leading high-performing teams and creating a positive organizational culture adds great value to our growing edWeb team. Jenifer spent 6 years living in France, is fluent in French, and loves to travel and cook. She’s an active community volunteer. Jenifer graduated from Rider University with a degree in education, has a masters degree in business from the College of NJ, and a certificate in fundraising/philanthropy from NYU. Jenifer can be reached at email@example.com.
Erin Pettus, Communications Manager — Erin manages edWeb’s marketing, social media, and public relations programs. Our eNews publications reach 500,000 educators a month offering our free professional learning programs. Erin coordinates the outreach efforts that spread the word about our programs to educators primarily through email and social media. After spending time studying abroad in Queensland, Australia Erin became particularly interested in how to use social media for communication and collaboration. Erin worked for RMS Media Group, Inc. in Andover, MA in marketing and event management. Erin is very active in animal rescue and spends many hours volunteering for SAVE. We are always asking her to bring Crash to work. She is a graduate of Endicott College in Beverly, Massachusetts where she majored in Communications and Advertising. Erin can be reached at firstname.lastname@example.org.
Christine Van Arsdalen, Professional Development Coordinator — Christine coordinates edWeb’s many webinar programs, working with presenters and clients to ensure things go smoothly, not an easy job when you’re combining people and technology. Aside from growing up in an age filled with technology and digital communication, she gained experience doing integrated marketing for a small company in New Jersey. While there, she completed several projects involving print, digital and social media. Christine is also a fabulous cook and food blogger. We love it when she brings in one of her delicious quiches. You can catch her blogging on Jersey Bites. She is a graduate of Rowan University with degrees in Advertising and Spanish. Christine can be reached at Christine@edweb.net.
Danielle Donatiello, Marketing Coordinator — Danielle’s broad-based experience supports our edWeb team’s growing efforts in marketing, client services, webinars, and research. Her business degree and previous marketing experience – especially with webinars - is helping us keep up with the fast-growing world of “connected educators.” Danielle learned the importance of communicating through technology in college, particularly while studying abroad in Italy. She previously worked for a small consulting firm in Virginia where she had the opportunity to develop marketing materials for webinar presentations on behalf of such clients as Oracle and IBM. She is a graduate of the George Washington University with a degree in Marketing. She can be reached at email@example.com.
Karen Collias, Senior Advisor for Education Initiatives – Karen Collias, Senior Advisor for Education Initiatives – Karen provides research and program development services to support the evidence-base for online professional development communities. She is currently writing a report on prospects for pre-service online professional development communities, using edWeb as a platform for collaboration. Karen has 25 years of experience in systemic standards-based education reform, including initiatives in both domestic and international venues as former deputy director of the Smithsonian Institution’s National Science Resources Center. She recently completed an evaluation of science education in Delaware to sustain state implementation of the Next Generation Science Standards (NGSS). Karen founded the Knowledge Without Borders website to explore the roles of creativity and innovation in knowledge creation and management. She earned a PhD at Columbia University in Political Science, focusing on education policy and implementation, and can be reached at firstname.lastname@example.org.
Mauri Greaves, Creative Services — Mauri created the overall design for edWeb. With her graphic design and editorial expertise, Mauri helps us develop our website, email marketing, social media, special event, and print communications. Mauri helps us get the word out about our growing number of professional learning programs through our edWeb eNews editions, weekly updated to members, and ongoing email announcements for upcoming webinars. Previously, Mauri was Creative Services Director for Films Media Group in Princeton, NJ. Mauri can be reached at email@example.com.
Justin Goldberg, Web Developer & Online Marketing Advisor — Justin developed edWeb’s WordPress homepage, which helps to feature timely content with a blog, webinar calendar, social media feeds, and other features. He provides ongoing support for our online marketing program and analytics. Justin has built websites for a number of artists, nonprofits, and small businesses, some of which are featured at www.mmntm.com. He was formerly the VP of Communications at Princeton Area Community Foundation, and currently oversees web development and social media strategy for the Lewis Center for the Arts at Princeton University. Justin can be reached at firstname.lastname@example.org.
MCH Strategic Data — edWeb formed a strategic partnership with MCH Strategic Data in January of 2009. The leadership team at MCH immediately saw the value of developing edWeb as a new media channel for the K-12 market. edWeb and MCH work together to invite educators to join the edWeb to create free professional learning communities, and also to offer education companies the opportunity to use edWeb to create collaborative learning communities with educators to build brand recognition and support business growth. MCH Strategic Data is a leading source of compiled data on education, health, and government institutions in the United States. MCH is a privately owned company that has been in the education market for over 80 years. For more information, contact John Hood, president, at 800-776-6373 or by email at email@example.com. Visit the MCH Strategic Data website at www.mchdata.com.