Ginny Kirkland, Education Writer — Ginny writes about the ideas and best practices that are shared in our edWebinars so we can spread innovative and best practices to the education community through our media partnerships. Ginny is an education industry consultant who assists companies and non-profits in the K-12 sector with marketing, communications, and strategic outreach. With more than 20 years of experience in government relations, marketing, and public relations, she works closely with companies to help them understand how to position themselves in the marketplace. Her clients have included for- and non-profit entities, such as Pearson Foundation, Cambium Learning, One In Tech, Fiserv, and Pennies for Peace to name a few. She conducts market research, including competitive analysis, funding research, legislative policy tracking and other data points to help companies understand where to target their efforts and resources.