Leveraging Digital Communications to Ensure Students and Families Are First-Day Ready

Presented by Charles Field, CEO, School Family Media; and Dr. Kara Stern, Head of Content, SchoolStatus
Moderated by Dyanne Griffin, Vice President of Product, TeacherLists

Sponsored by TeacherLists

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According to a study in the New York Post, 57% of families say back to school is the most stressful time of the year—even more stressful than the holidays! By focusing on technology, schools and teachers can reduce confusion for families and streamline communications, reducing stress and time spent providing clarity. An effective digital communications plan can improve student success, reduce absenteeism, and enable better parent engagement.

In this edWebinar, the presenters explore ways you can start preparing now to make back to school as smooth and stress free as possible. They discuss:

• How generational experiences impact digital expectations and how to best manage those expectations
• How technology can make communication more accessible and inclusive for all families
• Examples of how incorporating digital communication ultimately benefits students

After this session, you walk away with actionable ideas for reaching all families and skills to improve your back-to-school communications. This edWebinar is of interest to PreK-8 teachers, school and district leaders, and those involved with school and district communications and marketing.

About the Presenters

Charles Field serves as CEO of School Family Media, the leading back-to-school company. For over 20 years, SFM has been uniquely focused on understanding and supporting all members of the school community. TeacherLists and PTO Today, School Family Media’s nationally recognized platforms for school supplies and parent groups, sit at the center of the school community, connecting top products with schools, teachers, volunteers, and families to ensure that everyone can win back to school. Charles received an MBA in marketing from the Wharton School at the University of Pennsylvania and a BA in economics from Amherst College. A resident of Massachusetts, Charles and his wife spend most of their spare time with their elementary-aged children coaching, playing, dancing, and laughing.

Dr. Kara Stern began her career as a high school ELA teacher, then shifted into administration as a middle school principal. She spent five years as Executive Director at Math for America, a professional learning community for math and science teachers in the NYCDOE. An unexpected move to Tel Aviv launched her into the world of EdTech where she became the Director of Education Content for Smore and then the Head of Content at SchoolStatus. A native New Yorker, she earned a Ph.D. in teaching and learning from NYU—and her oldest child went all the way through the NYC public school system.

About the Moderator

Dyanne Griffin joined School Family Media in 2009, bringing with her nearly 20 years of experience in the enterprise software solution market with a focus on launching new business and product line offerings. She has been integrally involved with the TeacherLists solution since its inception in 2013. Dyanne currently leads the TeacherLists solutions team, which focuses on the product management and product marketing of the TeacherLists solution as well as on partner relations and product integration of key back-to-school brands and leading retailers, including Crayola, Elmer’s, Target, and Walmart.

Learn more about viewing the live presentation and the recording, earning your CE certificate, and using our new accessibility features.

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