The early childhood market is notoriously slow to adapt to technology changes, but a few simple strategies can help you leverage social media channels to gain insights from your customers, create deeper connections, and establish lasting credibility with this hard-to-reach market. And, all of these things will help your business grow engagements from existing customers and reach new customers. Follow along as we outline 5 things you can do now to engage early learning educators with social media.
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Anna Wilmoth leads the marketing team for independent book publisher Gryphon House, Inc., including development and oversight of all creative deliverables; creation and implementation of go-to-market strategy for new titles; digital and traditional media buying and execution; social media and digital content management; author on-boarding and support; conference and event planning, management and execution; and cross-channel communications strategy and analytics.
Gryphon House is an award-winning publisher of resource books for parents and teachers of children from birth through age eight. Gryphon House books provide parents and teachers with developmentally appropriate and easy-to-use tools to bring the joy of learning to young children.