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Building a Collaborative Culture for Product Efficacy Studies
Tuesday, December 11, 2018 @ 1:00 pm - 2:00 pm EST
Presented by Dr. Denis Newman, CEO, Evidentally, Inc.; and Kylene Shen, VP of Marketing, Evidentally, Inc.
In this edWebinar, Dr. Denis Newman, CEO, and Kylene Shen, VP of Marketing for Evidentally, Inc., show edtech vendors and school districts how both can benefit from collaboratively conducted product efficacy studies. The collaboration becomes possible if vendors and schools take full advantage of the data collected routinely from a product’s use by students and teachers. This session is designed for edtech developers and educators interested in the best of what is available in the fast growing edtech world.
Many districts are already taking advantage of data available simply from student and teacher logins to identify products that are not being used to the extent allowed by expensive license agreements—to avoid paying for “seats” that aren’t used. Edtech vendors may rely on login data to give them a sense of where and how wide their “reach” is. But it isn’t enough to look at the implementation numbers. What if the popular app doesn’t actually work? Should the district encourage teachers to use the alternative (underutilized but effective) app, and stop using the very popular app that doesn’t meet the stated goal? Are edtech vendors missing an essential piece of their ideal implementation model? Are there certain subgroups of users that benefit more from the app than others? By connecting the edtech readily available product’s usage data to the district’s routinely collected outcome data, efficacy studies can be conducted quickly and inexpensively.
From this recorded edWebinar, edtech developers will learn techniques for lowering the cost of studies with their own usage data to pre-qualify customers with the right pattern of usage for studies that meet the ESSA standards for evidence. Educators will learn why efficacy studies must measure the differences in impact that apps have for students and teachers with different preparation or resources. Together, edtech vendors and educators can help each other improve the apps and target them to schools where they are most effective.
About the Presenters
Dr. Denis Newman, lead author of the software industry’s guidelines for research on edtech impact, is the CEO of both Empirical Education Inc. as well as Evidentally, a spin-off research organization that conducts dozens of RCTs and other evaluations of school programs. He has 35 years of experience improving student-teacher learning processes and instructional technologies, and is a pioneer in applying internet to student learning, professional development, and school administration. His Ph.D. in developmental psychology is from the City University of New York.
Kylene Chinsio Shen brings more than 18 years of experience in the education industry to her role as VP of Marketing for Evidentally, Inc. Since receiving her MSEd from Northwestern University, she worked as a curriculum developer, an elementary school teacher and math specialist, an instructional designer, and product manager. At Empirical Education, she has overseen the development of company products, and at Evidentally, is leading the company’s marketing efforts.
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