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Communicating by Generation: Boomer, GenX, and Millennial Parent Preferences

Tuesday, September 10, 2019 @ 3:00 pm - 4:00 pm EDT

Presented by Dr. Julie Evans, Chief Executive Officer, Project Tomorrow

Sponsored by Blackboard

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Following trends observed in the consumer marketplace, three quarters (77%) of schools and districts are now leveraging mobile-enabled social media tools for their school-to-home communications.

A complicating factor in the rollout of mobile apps and social media for communications is the existence of multiple generations within a district’s parent community including Baby Boomer, Gen X and Millennial parents as well as an increasing number of grandparents as education guardians. This reality has significant implications for school districts as they envision, create and implement new strategies for engaging with parents.

In this edWebinar, we share results from a new report based upon the views of over 20,000 parents nationwide spanning from Millennials to Baby Boomers about their preferences for engaging with their children’s teachers, hearing about school news and receiving crisis or alert communications. From texting to Facebook posts, what really works for today’s parents in terms of school-to-home communications?

This recorded edWebinar will be of interest to elementary through high school teachers, librarians, school and district leaders, and communications and PR directors.

About the Presenter

Dr. Julie A. Evans is the CEO of Project Tomorrow and is the founder of the heralded Speak Up Research Project which annually collects and reports on the authentic views of 400,000 K-12 students, parents and educators on education issues each year. Dr. Evans serves as the chief researcher on the Speak Up Project as well as leading research efforts on the impact of digital content, tools and resources in both K-12 and higher education. Prior to this position, Dr. Evans enjoyed a successful entrepreneurial career in the technology industry including with two education technology startups. She is a graduate of Brown University and earned her doctorate in educational leadership from the University of California, San Diego and California State University San Marcos. Dr. Evans serves on several boards and advisory councils and is a frequent speaker and writer on K-12 and higher education issues around digital learning.

 

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