Whether you are a PR shop of 1 or 100, you need an army of social media content creators to help tell your district’s success stories. In this edWebinar, Greg Turchetta, Executive Director of Communications and Community Engagement at Florida’s Collier County Public Schools, shares how to create, implement, and run a district-wide social media effort by creating a coalition of “tweetchers” in the classroom.
During this edWebinar, learn how to incorporate Twitter and Facebook into your communications strategy, along with tips that can help you:
Introduce and roll out social media to your schools
Overcome the fears of content creation, student privacy, and technology
Gain parent and community followers
Measure success and establish goals for the future
Learn how to overcome social media barriers and start getting the word out about success stories at your district or school! K-12 communications leaders, public relations leaders, superintendents, and building administrators are invited to watch this recorded session.
About the Presenter
Greg Turchetta is the executive director of communications and community engagement for Collier County Public Schools in Naples, FL. Greg and his team are responsible for district-wide communication with 45,000 students, parents, and 7,500 employees. He uses his extensive media management background to counsel schools on effective communications strategies, media and crisis management. Greg led Collier County’s “One #tweetcher at a time” social media initiative that earned his district both the 2017 Gold Medallion Award for National School Communications, sponsored by the National Public Relations Association, and the 2017 Blackboard Catalyst Award for Community Engagement.
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