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Did you know one million students are on a waiting list to attend a charter school? Did you know the number of full-time students registered in online education is four times what it was a decade ago? Did you know ten percent of U.S. students attend a private school? You have competition! In this webinar for edWeb.net’s Family Engagement and Community Outreach, Marc Rubner, Vice President of Marketing at Schoolwires, provided five key tactics for competing in the K-12 market: 1) Positioning – position your district as the best choice for education in your community, 2) Targeting – segment and target community members to optimize the value they associate with your district, 3) Messaging – message and communicate directly with your community, 4) Engaging – promote interactive engagement by communicating with your community on their terms, and 5) Improving – constantly improve your ability to compete by testing, measuring, and adjusting your positioning and messaging. Tips and real-world examples were provided to help your K-12 district increase enrollment.

Earn your CE Certificate for viewing this recording: Join the free Family Engagement & Community Outreach in K-12 community on edWeb.net and take a quiz to receive a CE Certificate for viewing this webinar.  Past webinars, presentation slides, and CE quizzes are available in the Webinar Archives folder of the Community Toolbox.

Family Engagement & Community Outreach in K-12 is an online thought leadership community where district and school administrators, teachers, and parents can explore all aspects of family engagement and its positive effects on student achievement.  This program is sponsored by Schoolwires.

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