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Making, Maintaining, and Measuring a Mobile K-12 District

Wednesday, March 9, 2016 @ 3:00 pm - 4:00 pm EST

mobile engagement

Presented by Mychal Frost, Director of Communications, Rock Hill Schools; with Bryan Dillon, Public Information Officer, Clover School District
Sponsored by Blackboard


Within 24 hours after the live event, a CE certificate is emailed to live attendees who logged in online with their email address. To get your CE certificate for logging in live by phone, or for watching the recording, join the Family Engagement & Community Outreach in K-12 community and go to the Webinar Archives folder to take the CE quiz. As a member of the community, you’ll also have access to additional resources and online discussions.

Do you have a school or district branded mobile app? In this webinar, learn how essential it is for schools and districts to market this new communication tool to maximize the investment and improve connectivity in our “need it now” society. Mychal Frost, Director of Communications at Rock Hill Schools, and Bryan Dillon, Public Information Officer at Clover School District, shared their experiences launching and gaining adoption for their branded district apps.

Topics will include:

  • Planning your roadmap to success, including Superintendent buy-in
  • Developing a content-rich user experience
  • Marketing across multiple channels

This recorded webinar will help everyone to better market school and district mobile apps. They also shared practical ways to engage students and parents through a branded mobile app. The session was geared for school and district level administrators, especially those who have a mobile app and those who are contemplating adding this platform to their strategic communication plan.


mychal frostA product of Rock Hill Schools, Mychal Frost has served the district as Director of Communications since July 2015. Before returning to Rock Hill, Frost worked for both the Center for Educator Recruitment, Retention, & Advancement and the Clover School District. In his 9th year in school public relations, he has amassed numerous awards and recognitions at the state and national level. Currently, Frost is serving as the President-elect of the South Carolina chapter of the National School Public Relations Association. Follow him on Twitter @mychalfrost.



bryan dillon

Bryan Dillon serves as the Public Information Officer at Clover School District in South Carolina. His role at the district is to maintain internal and external communications by publishing press releases, annual reports, newsletters, answering public inquiries, and managing the district’s official social media accounts. Bryan also serves at the liaison between the district, the community, and the media.





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Wednesday, March 9, 2016
3:00 pm - 4:00 pm EST
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