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Building Trust: 4 Sure-Fire Ways to Improve the K-12 Customer Experience

Wednesday, December 4, 2019 @ 4:00 pm - 5:00 pm EST

Building Trust

Presented by Heidi Henderson-Lewis, Customer Service Manager and District Ombudsperson, Seattle Public Schools; and Anna Salone, Strategic Account Executive, K12 Insight
Hosted by Corey Murray, Senior Director, Strategy and Engagement, K12 Insight

Sponsored by K12 Insight

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Every school leader works to build trust with their school community. But with each passing crisis, that trust wanes. In this edWebinar, we reveal findings from the first-ever national study on school customer service and discover “the invisible thread” that powers the relationship between your community and your schools. Hear from Heidi Henderson-Lewis, customer service manager and district ombudsperson for the Seattle Public Schools, as she describes a unique approach to customer service in the context of K-12 education and get practical ideas and strategies for building a foundation of trust with your school community.

The 2019 State of K-12 Customer Experience Report represents the first-ever national study created to help school leaders assess, inform and improve the quality of customer experience in the nation’s K-12 public schools. 2019 was the first year of the study, with plans for updated questions and results in subsequent years.

This recorded edWebinar will be of interest to K-12 school and district leaders, directors, and cabinet and board members. 


Heidi Henderson-LewisAbout the Presenters

Heidi Henderson-Lewis is the customer service manager and district ombudsperson for the Seattle Public Schools in Washington.


Anna Salone

Anna Salone has spent time as a classroom teacher at the elementary school level. She has taught kindergarten, second, and third grade. During her time as an educator, she participated in the implementation and training of a district wide ELA curriculum and was a part of opening a new elementary school campus. In her role with K12 Insight, Mrs. Salone supports school district partners across the country to get the most from the Let’s Talk! platform. She is passionate about education and enjoys helping school districts find better ways to engage and listen to their communities. In addition to Let’s Talk! implementation support, Mrs. Salone also works with other members of the team to deliver customer service professional development sessions.


Corey MurrayAbout the Host

Corey Murray is responsible for marketing strategy and content creation at K12 Insight. Before joining K12 Insight, Corey was managing content editor for McMurry/TMG (now Manifest), where he created and executed multimillion-dollar content programs for a range of corporate and nonprofit clients, including The American Association of Community Colleges, CDW, Ellucian, and AASA. Mr. Murray started his career as a journalist. He worked for seven years as editor of the leading K-12 industry news publication, eSchool News. Corey holds a bachelor’s degree in journalism from the Philip Merrill College of Journalism at the University of Maryland, College Park.

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K12 InsightK12 Insight provides a powerful community engagement and customer experience platform, combining professional learning, expert analytics, and industry-leading research to help school leaders deliver remarkable customer experiences for students, parents, teachers, and staff. For more information about K12 Insight, please visit

K12 Insight Report


Wednesday, December 4, 2019
4:00 pm - 5:00 pm EST
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