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Having an Impact on Learning: The PR Professional and the Principal

Tuesday, April 12, 2016 @ 3:00 pm - 4:00 pm EDT


Presented by Kelly Wachel, Public Relations Director, Center School District in south Kansas City; with Matt Wachel, Assistant Principal, Park Hill School District in Kansas City
Sponsored by Blackboard


Within 24 hours after the live event, a CE certificate is emailed to live attendees who logged in online with their email address. To get your CE certificate for logging in live by phone, or for watching the recording, join the Family Engagement & Community Outreach in K-12 community and go to the Webinar Archives folder to take the CE quiz. As a member of the community, you’ll also have access to additional resources and online discussions.

Based on their new book Having an Impact on Learning: The PR Professional and the Principal, authors and husband and wife duo, Kelly and Matt Wachel, presented how PR professionals and principals can work together to impact student achievement.

As a married couple who share a common work environment, Kelly (the PR Professional) and Matt (the Principal) often find themselves talking about their experience with the different districts they serve. Sometimes they agree and sometimes they don’t – naturally, right?

Learn how PR professionals and school administrators can effectively work together to have a positive impact on learning and student success. Topics included:

  • Public education and perception
  • Student achievement
  • Teaching and learning
  • Communication
  • Social media
  • Events and activities
  • Community engagement
  • District brand

This recorded webinar will benefit school communications pros, principals, and central office administrators. Learn how to work better with their counterparts to positively impact student achievement.


kelly wachel


Kelly Wachel is the public relations director for Center School District in south Kansas City where she helps produce high achieving students. Kelly is the author of Parents and Schools Together: Blueprint for Success with Urban Youth and Having an Impact on Learning: The PR Professional and the Principal. Follow her on Twitter @kellywachel.



matt wachel


Matt Wachel has been a teacher, principal, assistant principal, and early childhood director. He is an ASCD Emerging Leader and currently works as an assistant principal in the Park Hill School District in Kansas City. Follow him on Twitter @mattwachel.





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Tuesday, April 12, 2016
3:00 pm - 4:00 pm EDT
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