Join live or receive a link to the recording and earn a CE certificate

Loading Events

« All Events

Engaging Digital-First School Parents

Tuesday, August 10, 2021 @ 1:00 pm - 2:00 pm EDT

Engaging Digital-First School Parents

Presented by Charles Field, CEO, School Family Media; and Lani Harac, Director of Marketing, PTO Today

Sponsored by TeacherLists

Register Here Get the Recording

The recording will be posted on this page after the live session. Closed captioning will be added to the recording within 2 weeks of the live presentation. Get a CE Certificate for this edWebinar Learn more

Emerging from a school year that pushed schools and families online as never before, we all expect a more normal school year ahead. However, we also expect this school year may be the beginning of a new normal for schools, teachers and families.

In this edWebinar, we will explore what may emerge for schools when newly acquired online skills coincide with the generational shift to Millennials, filling K-8 schools with the first-ever fully digital native parent community. We will share insights into parent expectations from our daily conversations with parent group leaders, teachers and district staff, and discuss ways teachers and schools can become a successful part of this digital leap forward.

This edWebinar will be of interest to K-8 teachers and school and district leaders. There will be time for questions at the end of the presentation.


Charles FieldAbout the Presenters

Charles Field is an entrepreneur and operator dedicated to leading companies as they define emerging business opportunities and scale into new markets. As Chief Executive Officer, Charles is responsible for establishing the vision for School Family Media, leading strategic initiatives and leading the day-to-day success of the organization. Prior to SFM, Charles helped make the investment in School Family Media for Sunlight Capital Group, and he brings more than 10 years of direct experience building digital marketing and media businesses in the education sector. Charles received his MBA in marketing from the Wharton School at the University of Pennsylvania and a BA in economics from Amherst College.


Lani HaracLani Harac (she/her) oversees the content, email, social media, and website marketing initiatives for PTO Today, a property of School Family Media. The most trusted partner for all school parent groups throughout the United States, PTO Today provides advice, ideas, resources, encouragement, and community for the parent group leaders and volunteers who work hard to make their schools stronger for families and teachers. She lives in the Boston area with her husband and two daughters and currently serves as treasurer for their elementary school PTO.


To participate in the live edWebinar, log in with current version of Google Chrome or install the meeting app prior to the edWebinar on your computer, your Apple device, or Android device.  If you have a firewall in your location, you can participate on your mobile device using your cellular data (not your local network).

The edWebinar recording will be posted to this page the day after the presentation. Closed captioning will be added to the recording within 2 weeks of the live presentation.

Join the Ignite Digital Learning community to network with educators, participate in online discussions, receive invitations to upcoming edWebinars, and view recordings of previous programs to earn CE certificates.

TeacherListsTeacherLists, the school supply list solution, makes it easier for school administrators and teachers to manage and share supply lists. We integrate TeacherLists into in-store and e-commerce shopping at national retailers including Target, Walmart, Staples and Amazon. Busy parents love the convenience of shopping their child’s lists with just a click!



Tuesday, August 10, 2021
1:00 pm - 2:00 pm EDT
Event Category:
Event Tags:
, , , ,
Back to Top