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ESSA: Leveraging State Accountability for Your Marketing Dollar Spend
Wednesday September 27, 2017 @ 1:00 pm - 2:00 pm EDT
If you attended the live session, you’ll be emailed a CE certificate within 24 hours of the edWebinar. If you view the recording and would like a CE certificate, join the Education Marketing Focus community and go to the edWebinar Archives folder to take the CE quiz.
Watch Steve Rowley, CEO and Founding Partner of Acumen Partners, and Michael Campbell, President of Forward Thinking EDU, to learn about the latest research from Acumen Partners and discuss strategies designed to utilize the commonalities and differences between individual ESSA state accountability plans to best achieve your marketing goals.
During this edWebinar, Steve and Michael provide:
- An update and forecast on the DOE approval process for State Accountability Plans
- The continued importance of “Evidence of Effectiveness” for vendors
- The impact on marketing and sales when each state is playing by different rules
- A unique approach to identifying the ESSA wins and pitfalls for your company
- A review of the latest research from Acumen Partners on the education industry and the impact of ESSA
This edWebinar is of particular value for education vendors and service providers at all levels.
About the Presenter
With more than 20 years of experience in business management, Steve Rowley, CEO and Founding Partner of Acumen Partners, has had an illustrious career at the crossroads of business and education. Prior to igniting the flame that has grown to be Acumen Partners in 2012, Steve has engaged in principal leadership positions in leading organizations including Pearson, McGraw Hill, Master Teacher, Houghton Mifflin Harcourt, and EdLights. His knowledge and experience in the education sector are unrivalled. He utilizes his experience to decode and resolve problem areas, meet the challenges of an ever-changing market and empower others irrespective of the industry. Prior to embarking on his mission to help his clients realize their own success through work at Acumen, and other educational solution companies, Steve obtained his BS in economics from Brigham Young University in 1994. He was a Wright Leadership Fellow and enjoyed being a member of the BYU marching band.
About the Host
Michael Campbell’s passion for improving education through technology and digital literacy has facilitated private and not-for-profit organizations solutions support for the learning community. For over 20 years, Michael has held executive, marketing management and sales positions spanning the K-12, higher education, corporate training, technology and publishing industries. Currently Michael is the President of Forward Thinking EDU. Michael has held leadership positions in sales and marketing with Learning Bird, Acumen Partners, Follett Software Company, ETA hand2mind, Pearson, Cengage and McGraw-Hill Higher Education. In his spare time Michael enjoys volunteering at his daughter’s school district’s PTO as a member of their executive board, and supporting the Fox River Grove Memorial Public Library as a trustee and officer of the board.
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Acumen Partners is a data-driven advisory firm committed to guiding leaders to more accurately gauge their market position, target key actions and achieve better-than-market results. Acumen works with companies at all points in their lifecycle, from seed to start-up to growth and beyond. Acumen’s Dataslice® solution, using real-time, market data, enables our advisors and consultants to assess your company and provide a 90-day plan of action through a baseline index. Acumen’s team of experienced advisors and consultants will insure your company is doing the right things in their day-to-day business operations, the right way and with the right people. With Acumen Partners, companies are able to find their shortest path to strategic success.
As a leader in P–12 and Higher Education product marketing, we take pride in collaborating with educational companies and institutions to offer strategic sales and marketing, product management, and alliance building for you and your product or solution.