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Text, Twitter, Email, Call: Parents’ Preferences for Communication and Engagement

Monday, September 26, 2022 @ 3:00 pm - 4:00 pm EDT

Text, Twitter, Email, Call: Parents’ Preferences for Communication and Engagement

Presented by Dr. Julie A. Evans, CEO, Project Tomorrow

Sponsored by Finalsite (new home of Blackboard K-12)

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Learn more about viewing the live presentation and the recording, earning your CE certificate, and using our new accessibility features.

Communication with parents is more important than ever, but what really works with today’s parents? During the 2021-22 school year, Project Tomorrow polled nearly 5,000 parents of school-aged children from across the country about their personal preferences for teacher, school, and district communication through the Speak Up Research Project. The resulting data was analyzed to reveal both common aspirations as well as important differences in those preferences.

A key factor in the analysis was understanding how a parent’s age or generation influenced their preferences for different communication modalities or digital engagement tools. The reality is that we have four generations of parents with children or grandchildren in our nation’s schools. Texting may work with a millennial parent who has a kindergarten student but that may not be the best strategy for a baby boomer grandparent who is the guardian of a high school student.

In this edWebinar, we share the findings from this nationwide research study and discuss the importance of personalizing school-to-home messaging to meet the needs and expectations of an increasingly diverse parent community. Viewers gain access to a new e-book with the study findings and additional resources to support more effective communication and engagement with their parent communities.

This recorded edWebinar is of interest to K-12 teachers, school and district leaders, education technology leaders, and communications and PR officers and leaders.


Julie EvansAbout the Presenter

Dr. Julie A. Evans is the chief executive officer of Project Tomorrow and the founder of the heralded Speak Up Research Project, which annually collects and reports on the authentic views of 400,000 K-12 students, parents, and educators on key education issues. Dr. Evans serves as the chief researcher on the Speak Up Project and leads national research efforts on the impact of emerging learning models and interventions in both K-12 and higher education. Her work includes helping education leaders embrace change and innovation in education, and to recognize that the voices and views of their stakeholders, most notably students, are valuable leadership assets.

Prior to joining Project Tomorrow in 1999, Dr. Evans enjoyed a successful career in management within the technology industry including with two education technology startups. As a national thought leader and influencer, she brings to discussions about the future of education a unique perspective because of her experiences working in both the for-profit and nonprofit sectors as well as within education. Dr. Evans is a graduate of Brown University and earned her doctorate in educational leadership from the University of California San Diego and California State University San Marcos. She is a frequent facilitator, speaker, and writer on new learning models within education, most notably around digital learning. Among her many accolades and awards, Dr. Evans was named in April 2020 the winner of EdTech Digest’s National Leader award. Dr. Evans is the author of the soon-to-be-published book, Free Agent Learning: Leveraging Students’ Self-Directed Learning to Transform K-12 Education.


Learn more about viewing the live presentation and the recording, earning your CE certificate, and using our new accessibility features.

Join the Family Engagement & Community Outreach in K-12 community to network with educators, participate in online discussions, receive invitations to upcoming edWebinars, and view recordings of previous programs to earn CE certificates.


Blackboard is the leader in K-12 community engagement solutions. From websites and mass notification systems to mobile apps and classroom-to-home messaging tools, we enable districts and schools to communicate more effectively with families.


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Monday, September 26, 2022
3:00 pm - 4:00 pm EDT
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