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How to Create a Content Engine That Fuels Discovery and Engagement
Wednesday, August 5, 2026 @ 4:00 pm - 5:00 pm EDT
Presented by Elana Leoni, CEO, Leoni Consulting Group; Karen Borchert, Founder and CEO, Alpaca; and Jordan Moldenhauer, Senior Content Marketing Coordinator, Leoni Consulting Group
Sponsored by Leoni Consulting Group (LCG)
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Most schools, districts, and education organizations have great stories to tell. The role of school and district leaders and teachers has expanded well beyond the work itself. Today, it means being a champion: highlighting, recognizing, and celebrating the people in their community while sharing stories of impact that attract new families, build stronger community engagement, and position them as thought partners in an industry that sells to them.
In this edWebinar, Elana Leoni, CEO of Leoni Consulting Group, and Karen Borchert, Founder and CEO of Alpaca, moderated by Jordan Moldenhauer from LCG, show you how to build a content engine: a system for turning one-and-done moments, like an event, a classroom win, or a single interview, into evergreen stories that keep working long after the moment has passed.
You learn:
- Why a content engine matters more than one-off efforts, and what it looks like in practice
- How to turn a single story, event, or interview into evergreen, reusable content across formats
- How individual educators and school leaders can use their own stories to build their personal brand and voice
- Common mistakes that stall storytelling efforts, and what actually builds trust and connection
Whether you’re leading communications at a school or district, marketing an education organization, or building your own presence as an educator, this edWebinar leaves you with a practical framework and steps you can put to work right away.
About the Presenters
Elana Leoni is the Founder and CEO of Leoni Consulting Group (LCG), a certified women-owned marketing agency that partners exclusively with education organizations to grow their reach, relationships, and impact. With nearly two decades of experience in K–12 marketing, she led digital strategy at Edutopia (George Lucas Educational Foundation), helping grow its audience to over 20 million educators a month. At LCG, she’s partnered with 50+ education brands—including Meta, Chan Zuckerberg Initiative, Education.com, and Teaching Channel—to build authentic communities and drive meaningful impact. Elana is the host of the All Things Marketing and Education podcast and advises emerging edtech startups. A proud first-gen college grad, she holds an MBA from Berkeley Haas and a business degree from Cal Poly SLO.
Karen Borchert is Founder and CEO at Alpaca, a platform for K-12 leaders to strengthen school culture and retain talent, providing pulse surveys, leadership resources, and delightful teacher recognition experiences to make school the happiest place to work. Karen is also the host of the Little Wins Podcast, a weekly interview with school and district leaders doing amazing things for school culture, and author of Team Letter, a weekly letter to startup teams chronicling the building of an edtech startup in real time. Karen is a runner, data nerd, reader, and lifelong learner.
Stemming from her passion for storytelling, Jordan Moldenhauer is a content marketer, helping create newsletters, podcasts, blogs, emails, web pages, white papers, eBooks, and more. She loves working with mission-driven brands to amplify their authentic messages and provide value for their audiences (and organizing Gantt charts). With four and a half years at LCG, she oversees both company content and client content production. She originally joined as a Digital Marketing Intern in June 2021 and has prior experience as an editorial fellow for an online magazine. Jordan holds a B.A. in literature with minors in sociology and communications from American University.
Jordan first started work in education as a high school senior, when she was granted the opportunity to write the foreword for The Hyperdoc Handbook. She has always believed that the classroom should be a creative and innovative space and is passionate about providing resources for those opportunities to all students and educators. In her free time, she loves to go on long walks, cook elaborate meals, work on mindfulness, and continue her passion for literature through both reading and writing constantly.
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Learn more about earning a CE certificate and our accessibility features.
Leoni Consulting Group (LCG) is a certified women-owned marketing agency that exclusively partners with education brands to increase their reach, relationships, and revenue. We offer these primary services: Social Media Management, Content Marketing, Community Strategy, and Email Marketing. Learn alongside them from their popular podcast, All Things Marketing and Education, blog, and downloads. Reach out to them at LeoniConsultingGroup.com or talk to them on LinkedIn.
