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Best Practices and Tips for Webinar Marketing
Wednesday, August 13, 2025 @ 12:00 pm - 1:00 pm EDT
Presented by Lisa Schmucki, Founder and CEO of edWeb.net; and Jerri Kemble, National Academic Advisor and Evangelist for ClassLink
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Webinars have become one of the most popular marketing channels for solution providers. Hosting thought leadership and professional learning webinars is a great way for a company at any stage, particularly in these challenging times, to engage with educators for brand recognition, lead generation, content marketing, market insights, and nurturing relationships with education experts and leaders.
View an edWebinar with Lisa Schmucki, founder and CEO of edWeb.net, and Jerri Kemble, National Academic Advisor and Evangelist for ClassLink. Lisa shares lessons learned from over 15 years as the founder who launched professional learning webinars as a major media marketing channel. Lisa and Jerri provide tips for getting the best results from webinar marketing, especially with school leaders and administrators. They also show how ClassLink works in partnership with AASA, CoSN, and edWeb to host a series of “EmpowerED Superintendents” webinars for superintendents and education leaders.
This edWebinar is of interest to education companies and associations that want to strengthen their webinar marketing efforts for success.
About the Presenters
Lisa Schmucki is the founder and CEO of edWeb.net, an award-winning professional learning network that provides peer-to-peer learning for a global community of 1 million educators. edWeb hosts online PLCs, webinars, and podcasts on the widest and deepest range of professional learning topics, providing more choice, voice, flexibility, and accessibility for all staff. edWeb has won 10 SIIA CODiE Awards and the 2024 EdTech Digest Award for Professional Development Learning Solution.
Lisa has 40 years of experience in educational publishing, media, and online learning. She serves on the Board of NCTET (National Coalition for Technology in Education & Training), the Expert Network for ERDI (Education Research and Development Institute), the Project Tomorrow SpeakUp Council, the EdSAFE Industry Council, and the SIIA AI Transparency Working Group. She is a graduate of Princeton University and has a master’s degree from the Stern School of Business at NYU. Lisa is featured in InnovateHERS: Why Purpose-Driven Women Rise to the Top by Barbara Kurshan and Kathy Hurley.
Jerri Kemble is an accomplished leader in the field of educational technology, best known for her innovative approach and dedication to positive change. Jerri has been honored with several prestigious awards throughout her career, recognizing her seasoned leadership and impact. These accolades include Kansas School Counselor of the Year, eSchool News Tech-Savvy Superintendent, Kansas State University’s Educational Administration Student of the Year, and Technology Leader of the Year by Tech and Learning Magazine.
As the National Academic Advisor and Evangelist for ClassLink and co-host of the LinkedUp: Breaking Boundaries in Education podcast, Jerri continues to impact the educational landscape profoundly. Her passion for pushing boundaries and fostering meaningful change shines through in all her endeavors.
Learn more about viewing the live presentation and the recording, earning your CE certificate, and using our new accessibility features.
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