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Winning on LinkedIn: A Practical Guide to Growing Your District, School, or Education Brand Page
Wednesday, July 9, 2025 @ 2:00 pm - 3:00 pm EDT
Presented by Elana D. Leoni, CEO, Leoni Consulting Group; Porter Palmer, Vice President, Leoni Consulting Group; and Jen Gibson, Director of Strategy & Marketing, Krause Center for Innovation
Sponsored by Leoni Consulting Group (LCG)
Learn more about viewing the live presentation and the recording, earning your CE certificate, and using our new accessibility features.
Most districts, schools, and education brands have a LinkedIn Company Page, but few are using it strategically. Without a clear system, pages often sit inactive, get low engagement, or miss the mark with key audiences.
In this edWebinar, education marketing experts Elana Leoni, Porter Palmer, and Jen Gibson walk you through how to use your LinkedIn Company Page to build visibility, trust, and connection with the people who matter most.
You learn:
- Why LinkedIn Company Pages are a powerful but underused tool in education
- A simple, three-part framework for creating content, driving engagement, and tracking what is working
- Common mistakes to avoid and what actually moves the needle
- A first look at the Level Up Your Education Brand on LinkedIn course, designed to help teams grow their Company Page presence in less than five hours a week
Whether you are leading communications at a district, supporting a nonprofit, or running marketing for an edtech brand, this recorded edWebinar leaves you with practical steps you can apply right away.
About the Presenters
Elana Leoni is the Founder and CEO of Leoni Consulting Group (LCG), a certified women-owned marketing agency that partners exclusively with education organizations to grow their reach, relationships, and impact. With nearly two decades of experience in K–12 marketing, she led digital strategy at Edutopia (George Lucas Educational Foundation), helping grow its audience to over 20 million educators a month. At LCG, she’s partnered with 50+ education brands—including Meta, Chan Zuckerberg Initiative, Education.com, and Teaching Channel—to build authentic communities and drive meaningful impact. Elana is the host of the All Things Marketing and Education podcast, and advises emerging edtech startups. A proud first-gen college grad, she holds an MBA from Berkeley Haas and a business degree from Cal Poly SLO.
Porter Palmer is Vice President at Leoni Consulting Group, where she brings over two decades of experience in education and more than six years supporting leading brands like the University Innovation Alliance, Meta, and Stanford Medicine. She specializes in digital strategy, community engagement, and audience growth. Porter began her career as a classroom teacher in South Carolina after earning her Bachelor of Science from Lander University. She later supported state-level curriculum and assessment development for students with disabilities and went on to lead the Discovery Educator Network, Discovery Communication’s award-winning professional learning community.
She holds a Master of Science in instructional media from Wilkes University and serves on the board of the LCG Foundation, a nonprofit focused on improving education. Porter is also a full-time RVer, traveling the country with her husband and pets while supporting mission-driven education organizations from the road.
Jen Gibson, M.A.T., is Director of Strategy and Marketing at the Krause Center for Innovation (KCI) at Foothill College in Los Altos Hills, California. With a background that bridges K–12 education, edtech leadership, and strategic communications, Jen brings 20+ years of experience to her role advancing KCI’s statewide mission. Before joining KCI full-time in 2023, Jen worked as an education consultant supporting nonprofits and edtech companies with digital badging, business development, and marketing.
She previously served in executive roles at Lesson Planet and ABC-Clio and spent 17 years in public education as a teacher, curriculum coordinator, TOSA, and adjunct faculty. Jen holds a B.A. in international politics from Cal Poly Humboldt, an M.A.T. from Grand Canyon University, a teaching credential from Chapman University, and a marketing certificate from UCLA. She is based in Santa Barbara, CA, and is passionate about innovation, storytelling, and equity in education.
Learn more about viewing the live presentation and the recording, earning your CE certificate, and using our new accessibility features.
Join the edFocus | Education Industry Network community to network with educators, participate in online discussions, receive invitations to upcoming edWebinars, and view recordings of previous programs to earn CE certificates.
Leoni Consulting Group (LCG) is a certified women-owned marketing agency that exclusively partners with education brands to increase their reach, relationships, and revenue. We offer these primary services: Social Media Management, Content Marketing, Community Strategy, and Email Marketing. Learn alongside them from their popular podcast, All Things Marketing and Education, blog, and downloads. Reach out to them at LeoniConsultingGroup.com or talk to them on LinkedIn.
