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K-12 Instructional Materials: What’s New in 2019

Wednesday, September 18, 2019 @ 1:00 pm - 2:00 pm EDT

Presented by Kathy Mickey, Senior Analyst, Simba Information

Sponsored by Simba Information, a business of MarketResearch.com

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Join us for an edWebinar with Kathy Mickey, Senior Analyst of Simba, for an overview of Simba’s latest research report, Publishing for the PreK-12 Market, 2019-2020, which examines changes in market demand and how the publishing industry is meeting those changes. Simba Information projects the overall instructional materials industry will grow at a compound annual rate of 2.1%, reaching $9.24 billion in size by 2022.

The presentation will cover the major types of instructional materials being used in school classrooms and the trends in the changing market. Demand will continue to range from the printed page, particularly for reading, to the growing use of artificial intelligence, or AI, particularly for moving students through difficult topics. Learn more about:

  • What’s hot and what changes are ahead in coming years: 2019-2022
  • What’s driving change in the types of materials being used

Join us to learn more about these trends and the updated edition of this annual report into market forces that are shaping the demand for instructional materials in nine specific categories: basal core curriculum, courseware, statewide tests, digital supplements, print supplements, manipulatives, trade books, video and classroom magazines.

About the Presenter

Kathy Mickey is Senior Analyst and Managing Editor of the Education Group at Simba Information, where she leads research on the preK-12 and college education markets. Kathy writes the bi-weekly B2B business intelligence newsletter Educational Marketer and works on a number of annual market forecast reports. She joined Simba in 2000 after many years as a reporter and editor at weekly and daily newspapers, where her focus was education.

 

REGISTER HEREJOIN THE LIVE SESSION

To participate in the live edWebinar, log in with current version of Google Chrome or install the meeting app prior to the edWebinar on your computer, your Apple device, or Android device.  If you have a firewall in your location, you can participate on your mobile device using your cellular data (not your local network).

The edWebinar recording will be posted to this page the day after the presentation.

Join the EdFocus community to network with educators, participate in online discussions, receive invitations to upcoming edWebinars, and view recordings of previous programs to earn CE certificates.


Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry. Simba’s extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry, including the K-12 education market. Simba publishes newsletters and research reports that provide key decision-makers at more than 15,000 client companies around the globe with timely news, analysis, exclusive statistics and proprietary industry forecasts.

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