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Measuring Edtech Impact in the ESSA Era

Tuesday November 7, 2017 @ 5:00 pm - 6:00 pm EST

Presented by Denis Newman, CEO, Empirical Education Inc. and Andrew Coulson, Chief Strategist, MIND Research Institute
Moderated by Bridget Foster, Senior VP and Managing Director, SIIA
Co-hosted by edWeb.net and MCH Strategic Data


If you attended the live session, you’ll be emailed a CE certificate within 24 hours of the edWebinar. If you view the recording and would like a CE certificate, join the Education Marketing Focus community and go to the edWebinar Archives folder to take the CE quiz.

This edWebinar introduces you to the new approach to evidence about which edtech products really work in K-12 schools. ESSA has changed the game when it comes to what counts as evidence. This session builds on the Education Technology Industry Network’s (ETIN) recent publication of Guidelines for EdTech Impact Research that explains the new ground rules.

The presentation explores how we can improve the conversation between edtech developers and vendors (providers), and the school district decision-makers who are buying and/or piloting the products (buyers).  ESSA has provided a more user-friendly definition of evidence, which facilitates the conversation.  

  • Many buyers are asking providers if there’s reason to think their product is likely to work in a district like theirs.
  • For providers, the new ESSA rules let them start with simple studies to show their product shows promise without having to invest in expensive trials to prove it will work everywhere.

The presentation brings together two experts: Andrew Coulson, a developer who has conducted research on their products and is concerned with improving the efficacy of edtech, and Denis Newman, a researcher who is the lead author of the ETIN Guidelines. The presentation will be moderated by Bridget Foster, a long-time educator who now directs the ETIN at SIIA. This recorded edWebinar will be of interest to edtech developers, school and district administrators, education policy makers, association leaders, and any educator interested in the evidence of efficacy in edtech.

Denis NewmanAbout the Presenters

Denis Newman, lead author of ETIN’s guidelines for research on edtech impact, is the CEO of Empirical Education Inc., a research organization that conducts dozens of RCTs and other evaluations of school programs. He has 35 years of experience improving student-teacher learning processes and instructional technologies and is a pioneer in applying internet to student learning, professional development, and school administration. His Ph.D. in developmental psychology is from The City University of New York.

Andrew CoulsonAndrew Coulson, Chief Data Science Officer, oversees the development of expansion strategies, product-to-market operations and leads a team of data analysts to conduct evaluation of MIND’s activities. Prior to this position, he led MIND’s Education Division for 12 years, helping to devise and execute strategies and programs to scale the organization’s reach to now support student learning in 45 states across the country. Before joining MIND, Coulson was a program officer for a major Orange County foundation, specializing in education. He also worked for 17 years in upper management as a STEM professional in high-tech manufacturing engineering, acquiring experience in operations, process engineering, reliability and technology transfer.

Bridget Foster About the Moderator

Bridget Foster has worked in all areas of the education market—from classroom teacher, to state level and industry leadership. As EVP & Managing Director of ETIN, she helps companies better understand the education market, so that they can grow their brands worldwide. She holds credentials in English, science, mathematics and school administration.


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