The Parent Magnet Method: A Step-by-Step Marketing Plan to Grow Your ECE Programs’ Enrollment

Presented by Meghan Cornwell, Head of US Marketing, Famly; and Adrienne Shannon, US Marketing Manager, Famly

Sponsored by Famly

Watch the Recording

Learn more about viewing the live presentation and the recording, earning your CE certificate, and using our new accessibility features.

You became a childcare educator because you love children and believe in the power of early learning. Marketing probably wasn’t part of your original plan—and that’s perfectly okay.

But in today’s competitive early education landscape, you need more families to find and choose your program. That doesn’t mean becoming a marketing expert. It means learning how to authentically communicate the heart of what you do every day—online and offline. In this practical, down-to-earth edWebinar made just for educators, you learn:

• Tips to help you connect with the right families in your community
• How to define—and promote—what makes your center stand out
• Free online, offline, and in-person strategies (plus free tools to help)
• How to track what’s working, so you can stop what’s not—and spend more time doing what matters most: providing high-quality care

This recorded edWebinar is for early childhood directors of all experience levels, whether you’re confident with marketing or just getting started. You leave with a clear plan, practical tools, and renewed confidence to grow your enrollment.

About the Presenters

Meghan Cornwell is the Head of US Marketing at Famly, a role she began in January 2025. She brings a decade of experience in early childhood education marketing, including roles in national nonprofits, B-corps, and as a consultant. She has also produced three podcasts focused on early childhood education. Meghan is deeply passionate about improving the experience of both families and educators and firmly believes that childcare should be affordable and accessible to all. Meghan holds a dual degree in communications and theatre from Virginia Wesleyan University. She lives in Richmond, Virginia, with her husband and six-year-old son.

Adrienne Shannon is the US Marketing Manager for Famly. She is a regular contributor to Famly’s articles, webinars, and has interviewed many experts in the field of early childhood all around the world. Adrienne graduated from NYU and completed a master’s program at the University of Copenhagen. She lived in Denmark for four years, where she joined Famly. She has now returned stateside, and continues to be a part of the Famly team in Arlington, VA. With a background in psychology, communication, and marketing, she loves supporting the most important part of a person’s life: early childhood. You can often find her looking at photos and watching videos of her nieces and nephews.

Learn more about viewing the live presentation and the recording, earning your CE certificate, and using our new accessibility features.

Join the Early Childhood Learning Solutions community to network with educators, participate in online discussions, receive invitations to upcoming edWebinars, and view recordings of previous programs to earn CE certificates.

Famly is a global leader in all-in-one childcare management platforms. Famly is designed to help owners and directors run their childcare businesses with ease. From streamlined reporting and billing, to ratio tracking, to seamless family communication in 130+ languages, we make childcare operations more efficient—so you can focus on what truly matters: interacting with and teaching the children.

Unlike traditional software, Famly goes beyond admin. We believe it takes a village, and that village needs to collaborate and communicate consistently. Famly connects staff and families, increasing engagement and highlighting the high-quality care in your program. And because we believe in a better future for early childhood education, we advocate for increased investment in the sector worldwide.