Peter Long is CEO of MCH Strategic Data and has over 30 years of experience in education marketing, database analytics, sales management, leadership and entrepreneurship. MCH is a leader in education data and marketing services for the preK-12 community. Peter is the third generation of his family to run MCH, a leader in the industry for 80 years. Prior to joining MCH, Peter worked for Coopers & Lybrand. Peter is a member of many professional associations including Young Presidents’ Organization (YPO), Direct Marketing Association (DMA), Entrepreneurial Exchange and Helzberg Mentoring Program. formed a partnership with MCH in 2009 that has been key to our growth. We are incredibly thankful to Peter for his commitment to help the education community collaborate to improve teaching and learning.