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10 Back-to-School Tasks to Complete Now: Be Proactive in an Unpredictable Season
Thursday, May 1, 2025 @ 2:00 pm - 3:00 pm EDT
Presented by Christopher Villarreal, Ed.D., Director of Communications, Papillion La Vista Community Schools (NE); and Elizabeth Lamport, Vice President of Marketing, School Family Media
Moderated by Erica McCormick, Growth Marketing Strategist, School Family Media
Sponsored by TeacherLists
Learn more about viewing the live presentation and the recording, earning your CE certificate, and using our new accessibility features.
Back-to-school season has a way of sneaking up on all of us—but a few early steps now can make all the difference later. Whether you’re a planner by nature or more of a last-minute scrambler, your future self will thank you for tackling some key tasks ahead of time.
From organizing supply lists to coordinating across teams and prepping communication calendars, early planning helps reduce last-minute stress, improve clarity for families, and free up time in August for welcoming new staff and building community.
In this edWebinar, we explore practical, proactive steps you can take today to set the stage for a smoother, more successful back-to-school season. We discuss how to align across roles, simplify your messaging, and prioritize the prep work that pays off in the long run.
You walk away with a checklist of 10 back-to-school tasks you can complete now—and a plan to ease the chaos before it even begins. This recorded edWebinar is of interest to PreK-12 school leaders, district leaders, and communications staff.
About the Presenters
Dr. Christopher Villarreal serves as Director of Communications for Papillion La Vista Community Schools in the Omaha metro area, where he joined in January 2024. With 15 years in public education, Dr. Villarreal’s journey from marketing and graphic design to teaching, and ultimately school PR, has been driven by his passion for serving students. Recently named one of seven 2025 NSPRA Emerging Leaders, he actively engages with NebSPRA and organizes collaborative efforts with other districts. Dr. Villarreal holds a doctorate in educational leadership from the University of Kansas and co-hosts the Mindshift parenting and education podcast. His approach combines thoughtful planning with creative design to transform complex information into clear messaging for diverse stakeholders.
Elizabeth Lamport serves as Vice President of Marketing at School Family Media, where she leads the marketing teams across the organization’s business units: EduKit, PTO Today, and TeacherLists. With over 20 years of marketing experience—including a decade focused on education marketing—Elizabeth considers herself equal parts creative and analytical, and loves that marketing allows her to leverage both skills. She holds an MBA from Southern New Hampshire University and a Bachelor of Science degree in marketing from Florida State University. Throughout her career, Elizabeth has been recognized for her ability to translate complex challenges into effective, results-driven marketing strategies.
About the Moderator
Erica McCormick brings 15 years of marketing experience to her role at School Family Media, where she leads growth marketing for TeacherLists. She focuses on driving school and district engagement through clear, effective communication. Erica helps school communities simplify supply list sharing to succeed during the back-to-school season with TeacherLists. She is also an active volunteer in her local school district, helping support a range of education-focused initiatives.
Learn more about viewing the live presentation and the recording, earning your CE certificate, and using our new accessibility features.
Join the Teacher HELP! community to network with educators, participate in online discussions, receive invitations to upcoming edWebinars, and view recordings of previous programs to earn CE certificates.
TeacherLists is the free, easy-to-use online school supply list solution that helps your school manage and share supply lists with families in seconds—without the hassle of printing and distributing. Parents love the convenience of viewing lists digitally and shopping through major national retailers. All supply lists are ADA-compliant, and TeacherLists is 100% free for schools and families.
