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Making Sense of ESSA: What You Need to Know

Wednesday, February 1, 2017 @ 1:00 pm - 2:00 pm EST

Acumen Partners and the ESSA

Presented by Steve Rowley, CEO, Acumen Partners and Michael Campbell, Vice President, Acumen Partners
Co-hosted by and MCH Strategic Data


If you attended the live session, you’ll be emailed a CE certificate within 24 hours of the webinar. If you view the recording and would like a CE certificate, join the Education Marketing Focus community and go to the Webinar Archives folder to take the CE quiz.

Steve Rowley and Michael Campbell of Acumen Partners present the latest updates, what we are seeing in the new administration with ESSA, and how it will impact your business in the coming year.

In this webinar, Steve Rowley and Michael Campbell share:
• An update on the Accountability Rules and Regulations
• The updated ESSA rollout timeline and how it overlaps and interferes with the spring education buying cycle
• The importance of Evidence of Effectiveness for vendors
• ESSA’s impact on selling in the first half of 2017 — where are the wins and what are the pitfalls?
• An update on the last of the NCLB funds and how you can help educators with your solutions using these funds

This recorded webinar will be of particular interest to education service providers, edtech solution providers, and educational publishers.

Steve RowleyAbout the Presenters

With more than 20 years of experience in business management, Steve Rowley, CEO of Acumen Partners, has had an illustrious career at the crossroads of business and education. Prior to igniting the flame that grew to be Acumen Partners in 2012, Steve engaged in principal leadership positions in leading organizations including Pearson, McGraw Hill, Master Teacher, Houghton Mifflin Harcourt, and EdLights. His knowledge and experience in the education sector are unrivalled. He utilizes his experience to decode and resolve problem areas, meet the challenges of an ever-changing market and empower others irrespective of the industry. Prior to embarking on his mission to help his clients realize their own success through work at Acumen, and other educational solution companies, Steve obtained his B.S. in economics from Brigham Young University in 1994. He was a Wright Leadership Fellow and enjoyed being a member of the BYU marching band.

Michael CampbellMichael Campbell’s passion for improving education through technology and digital literacy has facilitated private and not-for-profit organizations solutions support for the learning community. For over 20 years, Michael has held executive, marketing management and sales positions spanning the K-12, higher education, corporate training, technology and publishing industries. Currently Michael is the vice president of client development at Acumen Partners. Michael has held leadership positions in sales and marketing with Learning Bird, Forward Thinking EDU, Follett Software Company, ETA hand2mind, Pearson, Cengage and McGraw-Hill Higher Education. In his spare time Michael enjoys volunteering at his daughter’s school district’s PTO as a member of their executive board, and supporting the Fox River Grove Memorial Public Library as a trustee and officer of the board.

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Acumen PartnersAcumen Partners is a data-driven advisory firm committed to guiding leaders to more accurately gauge their market position, target key actions and achieve better-than-market results. Acumen works with companies at all points in their lifecycle, from seed to start-up to growth and beyond.  Acumen’s Dataslice® solution, using real-time, market data, enables our advisors and consultants to assess your company and provide a 90-day plan of action through a baseline index.  Acumen’s team of experienced advisors and consultants will insure your company is doing the right things in their day-to-day business operations, the right way and with the right people.  With Acumen Partners, companies are able to find their shortest path to strategic success.


Wednesday, February 1, 2017
1:00 pm - 2:00 pm EST
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