Presented by Steve Rowley, CEO, Acumen Partners
Hosted by Michael Campbell, Vice President, Acumen Partners
Co-hosted by edWeb.net and MCH Strategic Data

Watch the Recording

If you attended the live session, you’ll be emailed a CE certificate within 24 hours of the edWebinar. If you view the recording and would like a CE certificate, join the Education Marketing Focus community and go to the edWebinar Archives folder to take the CE quiz.

Join Steve Rowley and Michael Campbell of Acumen Partners to learn about the latest updates, what we are seeing in the new administration with ESSA, and how it impacts your business as you close out the selling season and begin planning for 2017–2018.

During this edWebinar, Steve and Michael provide:

• An update on the accountability rules and regulations with the new administration
• The updated ESSA rollout time line and how it overlaps and interferes with the spring education buying cycle
  • Which states have submitted plans
  • What are the differences in each state’s plans
  • How is the Department of Education approving each state’s plan
• The continued importance of “Evidence of Effectiveness” for vendors
• ESSA’s impact on selling in the 2017–2018 school year
• Where are the wins and what are the pitfalls?
• An update on funding: NCLB funds, the new DOE budget cuts, and which states have a strong economic outlook for education spending

This edWebinar is of particular value for education vendors and service providers at all levels.

About the Presenter

With more than 20 years of experience in business management, Steve Rowley, CEO of Acumen Partners, has had an illustrious career at the crossroads of business and education. Prior to igniting the flame that grew to be Acumen Partners in 2012, Steve engaged in principal leadership positions in leading organizations including Pearson, McGraw Hill, Master Teacher, Houghton Mifflin Harcourt, and EdLights. His knowledge and experience in the education sector are unrivalled. He utilizes his experience to decode and resolve problem areas, meet the challenges of an ever-changing market and empower others irrespective of the industry. Prior to embarking on his mission to help his clients realize their own success through work at Acumen, and other educational solution companies, Steve obtained his B.S. in economics from Brigham Young University in 1994. He was a Wright Leadership Fellow and enjoyed being a member of the BYU marching band.

About the Host

Michael Campbell’s passion for improving education through technology and digital literacy has facilitated private and not-for-profit organizations solutions support for the learning community. For over 20 years, Michael has held executive, marketing management and sales positions spanning the K-12, higher education, corporate training, technology and publishing industries. Currently Michael is the vice president of client development at Acumen Partners. Michael has held leadership positions in sales and marketing with Learning Bird, Forward Thinking EDU, Follett Software Company, ETA hand2mind, Pearson, Cengage and McGraw-Hill Higher Education. In his spare time Michael enjoys volunteering at his daughter’s school district’s PTO as a member of their executive board, and supporting the Fox River Grove Memorial Public Library as a trustee and officer of the board.

Join the Education Marketing Focus to network with educators, participate in online discussions, receive invitations to upcoming edWebinars, view past edWebinars, and access free resources.

Watch the Recording
Acumen Partners is a data-driven advisory firm committed to guiding leaders to more accurately gauge their market position, target key actions and achieve better-than-market results. Acumen works with companies at all points in their lifecycle, from seed to start-up to growth and beyond.  Acumen’s Dataslice® solution, using real-time, market data, enables our advisors and consultants to assess your company and provide a 90-day plan of action through a baseline index.  Acumen’s team of experienced advisors and consultants will insure your company is doing the right things in their day-to-day business operations, the right way and with the right people.  With Acumen Partners, companies are able to find their shortest path to strategic success.