5 Tips to Optimize Your Website for a New School Year

Presented by Kristi Bond, Senior Educational Consultant, Blackboard; and Ruth Spina, Senior Product Manager, Blackboard

Sponsored by Blackboard

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Back to school is the most wonderful time of the year! Educators are busy planning class goals for the year, setting norms and expectations for classroom device use, and supporting families with at-home tips and conversation starters.

Your website is your main hub for communication, sharing important information, and providing access to things parents want and need, especially as the new school year starts. How do you make sure that your website is providing the most value to your community for the new school year? How do you measure that for success? Join Kristi Bond and Ruth Spina as they share tips on how to optimize your website content to ensure families know exactly where to find the information they need during the first few months of school.

View this edWebinar to learn how to:

• Optimize your web content to remove barriers between parents and the information they seek
• Organize your content for an ideal mobile experience
• Use and analyze basic web analytics
• Ensure your social media accounts are verified so families know where to look in a crisis
• Update content for consistency and accuracy

Don’t miss this great session to gather key takeaways for improving your website for your community. This recorded edWebinar is of interest to K-12 teachers, school and district leaders, and education technology leaders.

About the Presenters

With a background in digital communications, marketing, and consulting, Kristi Bond uses her 19+ years of experience to help businesses and educational communities to increase and improve engagement with their audiences and respond to the changing technology needs of parents, district staff, and students. She is an experienced solution strategist who aligns the web objectives of school districts to the most viable digital solutions with a focus on meeting and exceeding the goals set by boards and school leadership. As an educational consultant with Blackboard K12, Kristi works with schools to strategize immediate and future alignment of marketing technology tools to optimize their communities’ online experiences.

Ruth Spina is a Sr. product manager at Blackboard. Before joining the Blackboard team, Ruth worked in the digital marketing industry for 10 years. Educated in San Antonio, Texas with a strong emphasis in marketing, web development, and database management systems, Ruth maintains an industry reputation using her wealth of various marketing strategies and methodologies. She is a proficient professional who takes the art and science of search engine marketing and applies those principles to achieving clients’ goals in an ever-changing market.

Learn more about viewing the live presentation and the recording, earning your CE certificate, and using our new accessibility features.

Join the Family Engagement & Community Outreach in K-12 community to network with educators, participate in online discussions, receive invitations to upcoming edWebinars, and view recordings of previous programs to earn CE certificates.

Blackboard is the leader in K-12 community engagement solutions. From websites and mass notification systems to mobile apps and classroom-to-home messaging tools, we enable districts and schools to communicate more effectively with families. Blackboard is now part of Anthology.