Presented by Lesley Bruinton, Executive Vice President, Nichols Strategies, LLC

Sponsored by Blackboard

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Crisis communication is hard. You need to balance the right message with appropriate timing and send it to the right people through their preferred channels. This equation can become complex for even the most seasoned communicators. Add on multiple crisis scenarios happening at the same time and you have a big challenge that many districts are facing today—communications overload and messaging burnout.

If this resonates and you need to hit restart on your strategy, this edWebinar is for you. Watch to learn:

• Tips for creating a successful crisis communication strategy
• How to tackle multiple crisis situations at once
• Ideas for turning your messaging into trust building

This recorded edWebinar is of interest to K-12 school, district, and communication leaders.

About the Presenter

Lesley Bruinton is a nationally acclaimed school public relations practitioner having served in the field for more than a decade. She currently serves as the executive vice president of Nichols Strategies, LLC, where she manages the day-to-day operations of the company to assist school districts in resolving communications challenges. Ever the strategist, Lesley is able to synthesize issues quickly and offer solutions to superintendents and communication leaders.

Lesley is a past president of the National School Public Relations Association (NSPRA) where she led the organization through a critical juncture leading to the hiring of a new executive director, the creation of a strategic plan and an increase in membership. She is also a two-time past president of the Alabama School Public Relations Association. Lesley is a 2020 AASA Women in School Leadership Award winner and a three-time NSPRA Gold Medallion winner, the association’s highest honor.

Learn more about viewing the live presentation and the recording, earning your CE certificate, and using our new accessibility features.

Join the Family Engagement & Community Outreach in K-12 community to network with educators, participate in online discussions, receive invitations to upcoming edWebinars, and view recordings of previous programs to earn CE certificates.

Blackboard is the leader in K-12 community engagement solutions. From websites and mass notification systems to mobile apps and classroom-to-home messaging tools, we enable districts and schools to communicate more effectively with families. Blackboard is now part of Anthology.