Presented by Lesley Bruinton, APR, Public Relations Coordinator, Tuscaloosa City Schools, AL

Sponsored by Blackboard

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As schools and districts seek to communicate with stakeholders, we often go around the one audience central to our work: students. While we may communicate to students through their parents, the effort is largely one way. This edWebinar challenges that paradigm to use strategic communication efforts to engage students using authentic two-way communication.

This recorded presentation will be of interest to PR and communication leaders, superintendents, principals, and teachers.

About the Presenter

Lesley Bruinton, APR, Public Relations Coordinator for Tuscaloosa City Schools in Alabama, can usually be found brainstorming and selling a big idea, much to the chagrin of those around her who know it will be a lot of work, but a lot of fun! Her ideas come as quickly as her rapid-fire typing skills. Lesley is an Accredited in Public Relations practitioner with more than 15 years’ experience in television journalism and public relations. Her work has been recognized at the state, regional, and national levels.

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