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Education Sales Procurement Strategies: States, ESAs, and Consortia

Friday, November 10, 2023 @ 12:00 pm - 1:00 pm EST

Education Sales Procurement Strategies: States, ESAs, and Consortia

Presented by Joyce Whitby, CEO and Co-Founder, Innovations4Education; and Charlene Blohm, CEO, C. Blohm & Associates, Inc. (CB&A)
Moderated by Lisa Schmucki, Founder and CEO,

Watch the Recording

Learn more about viewing the live presentation and the recording, earning your CE certificate, and using our new accessibility features.

This edWebinar demystifies the myriad of procurement channels, including Educational Service Agencies and Purchasing Consortia, that build a strong foundation for strategic, state-level business plans. A major element of solution selling, building relationships with key state agencies is essential to creating a viable pipeline and accelerating market share. Viewers receive a useful “cheat sheet” that will ensure their company is prepared to meet the varied procurement requirements of any state or region, so they’re ready to go to market quickly.

This recorded edWebinar is of interest to edtech industry leaders who target the K-12 market.

About the Presenters

Joyce Whitby is a lifelong EdTechKnowLedgist who started off as a special ed educator in NYC, and then taught graduate-level EdTech courses at Long Island University. Since then, Joyce has been in the business of educational technology and has held key leadership roles in sales leadership, professional development, and marketing with organizations like Apple Computer, Scientific Learning, and SchoolMessenger. She has been a longtime member and past Co-chair of the SIIA EDU Board, and still coordinates their Innovation Showcase which is part of the CODiES. She also has extensive experience working with startup EdTech ventures. In 2017, Joyce and her husband (aka @tomwhitby, co-founder of #edchat) launched their consulting business working with emerging and growing EdTech companies, seeking growth in revenue and market share,

Charlene Blohm

Charlene Blohm, President and CEO of C. Blohm & Associates, Inc. (CB&A), developed a passion for children and education early in her career. She’s spent nearly 30 years in the communications and marketing fields promoting education and is now one of the “go-to” people in the education, special needs, and workforce development industries. Charlene’s biggest strength is her understanding of the bottom-line value in developing and implementing an integrated marketing approach, yielding the highest return for marketing and public relations investments.

Lisa Schmucki

About the Moderator

Lisa Schmucki is the founder and CEO of, an award-winning professional learning network that provides peer-to-peer learning for a global community of 1.4 million educators. edWeb’s framework for Best Practices for Virtual Professional Learning provides districts, schools, and individual educators with professional learning that impacts staff growth, culture, wellness, retention, and student outcomes. edWeb has won nine SIIA CODiE Awards for professional learning and collaboration.

Lisa has over 40 years’ experience in educational publishing, media, and online learning. She serves on the Board of NCTET (National Coalition for Technology in Education & Training), the Expert Network for ERDI (Education Research & Development Institute), the Project Tomorrow SpeakUp Council, the Advisory Board for the Power Trip for Women District Leaders, and previously on the Board of the SIIA Education Division. She is a graduate of Princeton University and has a master’s degree from the Stern School of Business at NYU.

Learn more about viewing the live presentation and the recording, earning your CE certificate, and using our new accessibility features.

Join the edFocus | Education Industry Network community to network with educators, participate in online discussions, receive invitations to upcoming edWebinars, and view recordings of previous programs to earn CE certificates.


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Friday, November 10, 2023
12:00 pm - 1:00 pm EST
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