Presented by Rita Ferrandino, Innovation Consultant, Catalyst @ Penn GSE – University of Pennsylvania, and Founding Partner, Arc Capital Development; Linda Winter, President, Winter Group; Joyce Whitby, President, Innovations4Education; Jane Radenhausen, President, J Daly Associates; and Jim McVety, Managing Partner, First Step Advisors
Moderated by Lisa Schmucki, Founder, edWeb.net

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Webinars have become a very popular and successful media channel for education marketing. They are great for brand awareness, marketing insight, content marketing, lead generation, and more! Watch a dynamic panel of marketing experts who share their tips on how to make sure you’re getting the most from your webinar. Topics covered include:

• Why do a webinar?
• Are you a start-up looking for recognition or an established brand with a new goal?
• Reaching the right audience with topics that get the best results.
• What is the best way to engage the audience and hold their attention?
• Webinars are a great way to recognize and show appreciation for your experts and customers.
• A webinar needs a marketing plan for before and after the presentation.
• A webinar keeps on giving for your marketing, professional development, and sales team.
• And don’t forget, webinars are fun!

This recorded edWebinar is of interest to industry leaders in K-12 education.

About the Presenters

Rita Ferrandino has built an international reputation as one of the most effective strategists and coalition builders in the education entrepreneurship community. She is a recognized STEM education expert, an authority on U.S. education policy and politics, and a leader in Future of Work strategies. Rita currently is the innovation consultant at the Catalyst @ Penn GSE Innovation Center at the University of Pennsylvania’s Graduate School of Education. She was the lead capstone instructor at the Education Entrepreneurship Graduate Program for four years. For three years, she was President of the Education Design Studio, Inc. Incubator funded in collaboration with the Milken Family Foundation and University of Pennsylvania.

Linda Winter received her undergraduate degree from Northwestern University and her graduate degree from the University of Denver. Prior to founding Winter Group, she worked in broadcast promotions for KRMA, Denver’s PBS member station and then at KMGH-TV7, a CBS affiliate in Denver. Winter Group serves companies and organizations in the K-12, higher education, and library sectors. The company’s portfolio includes work for many of the education market’s leading technology, curriculum, services, and product development organizations. Winter Group’s team includes writers, designers, developers, researchers, and account support specialists. The firm’s services include a range of qualitative and quantitative market research services, event production, and a comprehensive group of branding/messaging, advertising, direct marketing (digital/print), exhibit design, and sales support program development.

Joyce Whitby is the president of Innovations4Education. She is a lifelong educator who spent over ten years teaching graduate-level courses in educational technology at Long Island University, where, in 1984, she developed the T.E.A.M. program (Telecommunications, Education, and Multimedia). Since then, Joyce has been in the business of educational technology with key roles in professional development, marketing, and sales leadership. Most notably she has developed strategic sales initiatives targeting complex and urban environments for several organizations including WICAT Systems, Jostens Learning, Scientific Learning, Apple Computer, Monarch Teaching Technologies (makers of VizZle, an app for students with autism), and the education group of West Corporation (SchoolMessenger solutions). She has been an active member of SIIA for over 15 years.

Jane Radenhausen’s experience and proven record of accomplishment in helping companies generate new revenue streams through advertising are the key ingredients in her success as President of J Daly Associates. With a passion for excellence and exceeding expectations, Jane’s leadership capabilities translate into building top-tier sales teams and developing sales strategies. Her can-do attitude and upbeat personality are evident in her industry relationships, strategic partnerships and personal connections that provide the “secret sauce” to her success. Jane holds a Bachelor of Science in education from the University of Georgia.

Jim McVety is Managing Partner of First Step Advisors. A lifelong advocate for innovation in education, Jim brings with him 20+ years of research and analysis experience. Jim has hosted numerous webinars, expert panels, and keynote presentations during his career, and his focus is on building the capacity of service organizations to better support educators and students.

About the Moderator

Lisa Schmucki founded edWeb.net in 2008 to provide a social network that could help educators and all professionals working in the field of education to connect and collaborate and break down the silos and traditional barriers in education. edWeb.net has become an award-winning professional learning network that serves a global community of 1 million educators.

Lisa is an education, publishing, and media industry veteran with 40 years’ experience in product development, professional learning, marketing, and entrepreneurship. She serves on the Board of the National Coalition for Technology in Education & Training (NCTET) and the Education Research & Development Institute (ERDI). Prior to founding edWeb, she held senior positions with Time, Macmillan, Peterson’s, Films Media Group, MKTG Services, Acxiom, and Achieve3000. She is a graduate of Princeton University and has a master’s degree from the Stern School of Business at NYU.

Learn more about viewing the live presentation and the recording, earning your CE certificate, and using our new accessibility features.

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