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Social Media Marketing 2.0: Educators Love Social Media

Tuesday, August 20, 2019 @ 1:00 pm - 2:00 pm EDT

Social Media Marketing 2.0: Educators Love Social Media

Presented by Jill Abbott, Sr. Vice President and Managing Director, ETIN; Charlene Blohm, President & CEO, C. Blohm & Associates; David Grupper, Creative Director, Point Made Animation; and Lisa Schmucki, Founder & CEO,

Sponsored by SIIA

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Educators love gathering with peers to share ideas and info, get support, and to have a good time. Social media makes it possible for them to gather in new ways—on social networks, in online PLCs, on webinars, and video conferences. How can education companies be thought leaders and participate in these virtual worlds for brand/content marketing and lead generation?

In this edWebinar, explore pushing the boundaries of “social” media to reach and connect with educators. How do you get and hold educators’ attention in this fast-paced digital world? How does your engagement strategy change for teachers, librarians, and administrators? What are the latest tools to deploy and measure campaigns? What is the current and possible impact of privacy legislation? Bring your questions and ideas for a collaborative discussion on “social” media.

This recorded edWebinar will be of most value to educational organizations who use social media to reach the education market.

About the Presenters

For over 20 years, Jill Abbott has been a leader and visionary in education. She currently serves as the Sr. Vice President and Managing Director of the education division of SIIA. Most recently, she founded Abbott Advisor Group and focused on providing strategic planning and visioning and policy development for the role of educational technology in education innovation and transformation for federal and state governments, businesses, and non-profits. Previously, she was the CEO of Continuum Education, Associate Executive Director and COO for the SIF Association, eLearning Strategist and Education Liaison for the Ohio Department of Education and Ohio SchoolNet, Chief Learning Officer for para instructional designs, Regional Curriculum Director for 9 school districts, and a classroom teacher.


Charlene Blohm, President & CEO of C. Blohm & Associates, Inc. (CB&A), developed a passion for children and education early in her career. She’s spent nearly than 30 years in the communications and marketing fields promoting education, and is now one of the “go-to” people in the education, special needs and workforce development industries. Charlene’s biggest strength is her understanding of the bottom-line value in developing and implementing an integrated marketing approach, yielding the highest return for marketing and public relations investments.


For over 30 years, David Grupper has been in the fields of art direction, communication, and marketing for education. He is currently the creative director and co-founder of Point Made Animation, a creative studio specializing in customized training, curriculum, and explainer video for the education industry. Prior to that, David was manager of publications and marketing for the ACLU and art director for Pace University. His earlier experience includes work for AAA, Best Western, Red Cross, Planned Parenthood, Gilda’s Club, many major hospitals and universities, including LIU, Yeshiva, Fordham and NYU. He has established and directed in-house design studios, conceived and developed capital campaigns, supervised photo shoots, and designed award-winning collateral material, advertising, direct mail and email marketing. David is co-author and illustrator of The Paper Shtetl, published by Schocken Books.


Lisa Schmucki is the founder and CEO of, an award-winning professional learning network that serves the global education community. edWeb helps educators share their best ideas and practices to improve teaching and learning, and prepare students to be successful in life. edWeb is free thanks to the support of education industry and policy leaders. Previously, Lisa held senior management positions in educational publishing and media. Lisa is a member of the board of the SIIA Education Technology Industry Network (ETIN). She is a graduate of Princeton University and works with the university on issues of undergraduate social life and community service. Lisa has a master’s degree from the Stern School of Business at NYU.



Join the EdFocus: The Edtech Industry community to network with educators, participate in online discussions, receive invitations to upcoming edWebinars, and view recordings of previous programs to earn CE certificates.

The education division of SIIA, ETIN, unites the EdTech community to provide thought leadership, networking, professional learning, advocacy, policy support, and awards programs. All focusing on two primary goals: finding innovative solutions to improve teaching and learning and accelerating your success.

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Tuesday, August 20, 2019
1:00 pm - 2:00 pm EDT
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