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Dealing with Disruption—What Educational Publishers Are Grappling With

Monday, May 2, 2016 @ 4:00 pm - 5:00 pm EDT

michael ross

Presented by Michael Ross, Senior Vice President/GM, Encyclopӕdia Britannica
Hosted by Neal Goff, President of Egremont Associates, and former President of the Board of the Association of Educational Publishers
Co-hosted by MCH Strategic Data


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In this webinar, Michael Ross, author of Dealing with Disruption: Lessons from the Publishing Industry, provided an inside look at the publishing process, how it has changed over the last 15 years due to innovation in technology, and the implications for educational publications, particularly digital delivery.

Michael provided insights into the maturing of digital publishing and the challenges and opportunities provided by new technologies, and will discuss some of the dos and don’ts of using intellectual property in the digital age.

Technology has made the mechanics of publishing, particularly web publishing, much easier. But business models are still in flux. Michael spoke about these models, what options are available to educators, and how best to adapt to them. Michael discussed trends in digital publishing and what educators are likely to find in the future.

Because technology has enabled more people to participate in the publishing process, the role of the professional publisher is being challenged, and issues of quality and trust are now competing with easy access to information. Learn what amateur publishing has become in the digital age, as well as the value of OER and how best to work with it.

Neal Goff, the former Chair of the Board of the Association of Education Publishers, hosted the program and joined Michael Ross for a lively Q&A on this topic. Neal and Michael shared insights on their many years in the publishing industry.

This program will be of most interest to publishers, C-level publishing executives, editors, production directors, marketers, associations, software providers, and suppliers to the education market.


michael ross

Michael Ross, Senior Vice President/GM of Encyclopӕdia Britannica, is a 30-year publishing veteran and has been at Encyclopӕdia Britannica since 2002, where he leads the company’s educational marketing efforts in North America and EMEA. His latest book is Dealing with Disruption: Lessons from the Publishing Industry (Routledge, 2016). He was inducted into the Association of Educational Publisher’s publishing Hall of Fame (2009); has a B.A. (summa cum laude), University of Minnesota; an M.A., Brandeis University; and a certificate from Stanford University, Advanced Management.



neal goffNeal Goff is founder and president of the consulting firm Egremont Associates, which helps K-12 and consumer publishing clients and educational technology firms with strategic planning, marketing, new product launches and the development of strategic partnerships. Before founding Egremont Associates in 2010, Neal was President of the Weekly Reader Publishing Group. Before joining Weekly Reader, Neal held senior executive positions at Scholastic, Simon & Schuster and Time Inc.




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Monday, May 2, 2016
4:00 pm - 5:00 pm EDT
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