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Art as a Persuasive Language

Thursday, March 16, 2017 @ 4:00 pm - 5:00 pm EDT

Art as a Persuasive Language

Presented by Cheri Sterman, Crayola Education Director, and Melissa Hayes, Art Education Specialist, Acton, MA
Sponsored by Crayola


If you attended the live session, you’ll be emailed a CE certificate within 24 hours of the webinar. If you view the recording and would like a CE certificate, join the Champion Creativity community and go to the Webinar Archives folder to take the CE quiz.

Art conveys meaning. Human brains are wired to notice and respond to visual stimuli. Whether we are aware of it or not, everything we see influences our thinking, feeling, and ultimately the decisions we make. Art is a very persuasive language that can be used to influence behaviors and attitudes. In fact, advertising uses art/text to influence us and our students. Helping students analyze the reasons behind an ad and how it is trying to influence them is a critical thinking experience that helps them be better decision-makers. In this webinar, Crayola Education Director Cheri Sterman and Art Education Specialist Melissa Hayes explain how to use art-integration as a teaching strategy that aligns with subjects across the curriculum. This approach encourages students to explore historical and societal contexts and understand the power of crisp word messages that accompany images they “read” as they decode advertising’s intent, intended audience, and voice.

Learning outcomes of this webinar include:

• Practical ideas on how to teach the literacy skill of reading art to understand how visuals convey meaning
• A rhetorical composition framework (intent, intended audience, voice, and genre) that helps students compose and decode art and writing
• An understanding of how we are persuaded by images and use these insights to help students reach their own conclusions and become better decision-makers

This recorded webinar will benefit K-8 classroom teachers, art teachers, literacy specialists and librarians, principals, and early childhood educators and family engagement specialists.

Special Invitation: As special recognition, the educators who share a piece of artwork that they or their students created based on the power of art to persuade others will receive a complimentary gift from Crayola. Fifty members of the Champion Creativity community who upload the art to the discussion forum, “Art as a Persuasive Language,” will receive 24 boxes of 6 ct. Crayola Glitter Markers. The discussion forum is only accessible to members of the Champion Creativity community and the deadline to upload an example of art that was created in a parent meeting is April 3, 2017. While we’d love to see your art wherever you live, shipping this gift is only applicable for members in the U.S. and Canada.

cheri sterman crayolaAbout the Presenters
Cheri Sterman, Director of Education for Crayola, helps ignite educators’ creative confidence and establish creative collaborations within schools and communities. She leverages insights from having worked with educators across the country, hearing their passion for innovative teaching strategies that awaken students’ voices. Her approach is to ask essential questions, spark personal epiphanies through hands-on experiences that make thinking visible, and provide reflective prompts. Cheri knows that the best solutions live within educators, and so coaches them in planning their own next steps. Cheri uses an iterative process that helps educators create, present, respond, and connect—making their voices visible. She authored the Art Builds 21st Century Learning series available on and articles in the annual Champion Creatively Alive Children: Principal magazine, helping schools build creative capacity and engage families in this process.

Melissa HayesMelissa Hayes is an extraordinary art educator—as proclaimed by her colleagues, who recently elected her as President of the Massachusetts Art Education Association, and by her elementary students, who adore her! She’s been teaching K-6 art at Luther Conant Elementary School for the past 13 years, with a deep passion for building students’ visual literacy and critical thinking skills. Her classes rely on studio techniques, discussion, and student reflections to spark innovative thinking and inquiry. She urges students to question themselves and others as they make meaning from artistic experiences. Melissa has presented professional development sessions within her district and at numerous state and national conferences. In 2015 her school was awarded a Champion Creatively Alive Children grant from Crayola.


Join the Champion Creativity community to network with educators, participate in online discussions, receive invitations to upcoming webinars, view past webinars, take a quiz to receive a CE certificate for a past webinar, and access free resources.




Art-infused education builds 21st Century skills. Crayola helps parents and educators raise creatively alive children.


Thursday, March 16, 2017
4:00 pm - 5:00 pm EDT
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