When polled about public perception of K-12 schools in the United States, attendees of the recent edWebinar, “Transform Your School’s Brand by Becoming a Storyteller-In-Chief,” offered mixed results. While there are some positive stories, many seemed to think that there isn’t much faith in public education. Trish Rubin, founder of Trish Rubin Ltd. and co-author with Eric Sheninger of BrandED: Tell Your Story, Build Relationships, and Empower Learning, explained that much of the issue stems from how school leaders tell their story and communicate their brand.
In this edWebinar, hear tips and strategies from Trish Rubin, MA/MPA for becoming the Storyteller-in-Chief of a school brand.