News about economic stimulus funding for K-12 education brought a lot of excitement, confusion, and questions for both vendors and school districts. Who gets the money? How much and how is it distributed? Where can it be spent? During an edFocus Friday edWebinar, “Build Your K-12 Sales and Marketing Plans Around the ESSER Funding,” Rita Ferrandino, Founding Partner at Arc Capital Development and Innovation Consultant at Catalyst @ Penn GSE – University of Pennsylvania, explained the purpose of the three rounds of stimulus funding and how they could impact education companies.





