Presented by Kathleen Crosby, Director, Office of Health Communication and Education, U.S. Food and Drug Administration; and Ashley Roberts, Supervisory Health Communications Specialist, U.S. Food and Drug Administration
Moderated by Tamara Maze, Senior Health Communications Specialist, U.S. Food and Drug Administration

Sponsored by U.S. Food and Drug Administration’s Center for Tobacco Products

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The U.S. Food and Drug Administration’s Center for Tobacco Products (CTP) has recently launched a comprehensive teacher-focused resource website, Vaping Prevention and Education: Resources for Talking with Students. View this edWebinar to learn about this new website which offers a robust collection of science-based, standards-mapped classroom resources to provide educators with the tools they need to effectively teach vaping prevention among middle and high school students.

See these new cross-curricular resources that include lesson plans, interactive tools, infographics, and videos with tobacco facts and tips about how to teach teens about the dangers of e-cigarette use. Discover how these resources can be used to start an open discussion about vaping nicotine with students and encourage them to embrace a lifetime of healthy behaviors. Hear from Kathleen Crosby, FDA CTP Director, Office of Health Communication and Education, and Ashley Roberts, FDA CTP Supervisory Health Communications Specialist, as they provide background on the FDA’s formative research used in developing this resource center, as well as how to navigate the new website and where to find these key resources.

This recorded edWebinar is of interest to middle and high school teachers, librarians, school and district leaders, and education technology leaders.

About the Presenters

Kathleen Crosby is currently Director of the Office of Health Communication and Education at the FDA Center for Tobacco Products (CTP). The office is responsible for conducting public education, stakeholder outreach, and regulatory communication programs to ensure FDA’s success in implementing the Tobacco Control Act. These efforts include developing communication strategies to reduce youth tobacco use, helping tobacco users quit, and building stakeholder understanding of and compliance with tobacco product regulations.

Since joining CTP in February 2011, Kathleen has led the development and implementation of multiple public education campaigns targeting at-risk and underserved populations, including FDA’s first-ever national youth tobacco prevention campaign, “The Real Cost.” The award-winning campaign has prevented up to 587,000 youth from initiating smoking, half of whom might have gone on to become adult smokers. Kathleen received a Bachelor of Arts degree from the University of Colorado in political science with a minor in Spanish.

Ashley Roberts has spent more than 14 years with the federal government, beginning her career in 2008 as a human resources specialist with the U.S. Army Corps of Engineers (USACE). In 2010, Ashley transitioned to a public affairs specialist with USACE where she served as a point of contact for civil works and military construction projects with the Baltimore District. Since joining FDA in 2014, Ashley has worked on numerous projects including education outreach initiatives, “The Real Cost” e-cigarette prevention campaign launch, non-tobacco nicotine, product authorizations, tobacco product master files, and more. She currently serves as a supervisor where she oversees a variety of regulatory and public health education announcements.

Ashley obtained a Bachelor of Arts degree in political science and mass communication, with a focus in journalism, from the University of Delaware in 2008. She obtained a Master of Arts degree in communication from Johns Hopkins University in 2012.

About the Moderator

Tamara Maze is a senior health communications specialist at the FDA Center for Tobacco Products (CTP). She has extensive experience in partnership development, engagement, health communication, marketing strategy, and strategic planning. Her public health career began at the National Cancer Institute as a health communications fellow. In 2004, she graduated from Johns Hopkins University with a Master of Science in marketing and was accepted into the Presidential Management Fellowship (PMF) program. After graduating, she accepted a position as a PMF at the Centers for Disease Control and Prevention (CDC). She remained there for seven years and launched CDC’s first partnership communications office in the CDC’s Division of Strategic Partnerships.

In 2011, she continued her public health career at CTP where she manages and supports various stakeholder engagement projects. In addition to her primary job functions, Tamara has been recognized for her extraordinary commitment and advocacy for the disability community.

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CTP develops policy, issues regulations, conducts research, and educates the public about the dangers of tobacco products. Our mission is to protect Americans from tobacco-related disease and death by regulating manufacturing, distribution, and marketing of tobacco products and by educating the public about the dangers of tobacco.