Transform Your School’s Brand by Becoming a Storyteller-In-Chief

Presented by Trish Rubin, MA/MPA; Baruch College; Founder, Trish Rubin LTD Consulting
Sponsored by Blackboard

Watch the Recording

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In today’s digital and social-driven world, school communities must take control of their own unique narrative or risk being defined by others.

Schools can learn from the marketing and brand success of businesses by defining the benefits they offer and the value they bring to the community. A school’s brand narrative elevates the exchange of a community online and offline and is a necessity in this new age of communication. Start telling the story of your remarkable school, so you can build belief and belonging for all stakeholders.

In this edWebinar, hear tips and strategies from Trish Rubin, MA/MPA for becoming the Storyteller-in-Chief of a school brand. Learn:

• Why brand matters to schools
• How brand brings culture, performance, and resourcing opportunities
• How to use the Image, Promise, Result method to refresh a static school perception

School leaders, teachers, and staff benefit by understanding the power of a brand and the value of telling the story of a school, and are invited to watch this recorded session. No MBA is needed in a do-it-yourself world to create an authentic school brand that can be celebrated in good times and relied upon in times of challenge.

About the Presenter
Trish Rubin is the founder of Trish Rubin Ltd., a communications consultancy based in New York City. In her journey from a classroom educator to a business consultant, she draws from over 25 years of communication success in local, state, national, and international educational settings. Change process and innovation of teaching and learning for children and adults power her work and thought leadership.

A self-described “educationalist” with a passion for strategically developing powerful networks and authentic relationships, she has worked as a K-16 teacher, reading specialist, literacy coach, program developer, and central office administrator and now as an advocate for schools. Trish is also an engaging platform and motivational speaker. She currently is an instructor of Marketing and Brand Management for international business students at CUNY’s Baruch College, a member of the Baruch College Executives on Campus Advisory Board, and a networking amplifier for the New York City-based, innovative ad agency, sparks & honey. Trish co-authored the book BrandED: Tell Your Story, Build Relationships, and Empower Learning with Eric Sheninger.

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