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Edtech Usage Data: Key to Planning Efficacy Research
Wednesday, June 5, 2019 @ 3:00 pm - 4:00 pm EDT
Presented by Dr. Denis Newman, Co-founder, Evidentally, Inc.; and Kylene Shen, VP of Marketing, Evidentally, Inc.
Sponsored by Evidentally, Inc.
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The goal of this edWebinar is to illustrate how edtech vendors can better characterize their customer base and more effectively prepare for efficacy research through the analysis of their product usage data. With the advent of cloud-based edtech, companies routinely collect overwhelming amounts of product usage data (e.g. timestamped user logins, number of online activities completed, and other measures of product engagement). How can you turn this data into actionable information about the nature of your customers and whether you can show that your product works? What is the optimal level of usage to get the outcomes the schools expect? Are you leveraging your usage data to your maximum benefit?
In this edWebinar, walk through several examples of how different companies have used their usage data, combined with publicly available school demographic data, to identify and characterize school and district users that are the strongest product implementers. Learn how these data can be used to determine what kinds of efficacy studies are possible and likely to yield results, including an analysis of edWeb’s own user base.
This recorded presentation is designed for edtech companies and educators interested in edtech product usage and efficacy.
About the Presenters
Dr. Denis Newman, lead author of the software industry’s guidelines for research on edtech impact, is the CEO of both Empirical Education Inc. as well as Evidentally, a spin-off research organization that conducts dozens of RCTs and other evaluations of school programs. He has 35 years of experience improving student-teacher learning processes and instructional technologies, and is a pioneer in applying internet to student learning, professional development, and school administration. His Ph.D. in developmental psychology is from the City University of New York.
Kylene Chinsio Shen brings more than 18 years of experience in the education industry to her role as VP of Marketing for Evidentally, Inc. Since receiving her MSEd from Northwestern University, she worked as a curriculum developer, an elementary school teacher and math specialist, an instructional designer, and product manager. At Empirical Education, she has overseen the development of company products, and at Evidentally, is leading the company’s marketing efforts.
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Evidentally Inc. was founded in 2018 with the goal of helping edtech providers improve the efficacy of their products, while providing K-12 educators with evidence about what will work in their schools.